Strategic Message Convergence in Communicating Biosecurity: The Case of the 2013 Porcine Epidemic Diarrhea Virus

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2019-06-29 DOI:10.1080/08934215.2019.1634747

Deanna D. Sellnow, T. Sellnow, Jason M. Martin

引用次数: 10

Abstract

Inconsistent, unclear, and inaccurate messages can dissuade audiences from engaging in appropriate crisis response behaviors. Thus, message convergence is both a priority and a persistent challenge for crisis communicators. In 2013, the Porcine Epidemic Diarrhea virus (PEDv) caused substantial losses in the U.S. swine industry. This study examines interview responses by spokespersons from multiple swine agency experts and university extension agents through the lens of message convergence theory. Results extend previous research regarding what to communicate by revealing how to communicate effectively. Ultimately, this analysis explains how, when existing convergent messages are no longer accurate, practitioners must sometimes foster their own divergence to put forward a more accurate message (in this case, for effectively improving biosecurity).

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传播生物安全的战略信息融合——以2013年猪流行性腹泻病毒为例

不一致、不清楚和不准确的信息可能会劝阻受众采取适当的危机应对行为。因此，信息融合对危机传播者来说既是一个优先事项，也是一个持续的挑战。2013年，猪流行性腹泻病毒（PEDv）在美国养猪业造成了巨大损失。本研究通过信息趋同理论的视角考察了多位养猪代理专家和大学推广代理的发言人对采访的回应。研究结果通过揭示如何有效沟通，扩展了先前关于沟通内容的研究。最终，这一分析解释了当现有的趋同信息不再准确时，从业者有时必须培养自己的分歧，以提出更准确的信息（在这种情况下，是为了有效改善生物安全）。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.