Messenger Nationality, Media Skepticism, and Crisis Communication Effectiveness: Huawei’s YouTube Messages as Perceived in the U.S.

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2022-01-01 DOI:10.1080/1553118X.2021.2014499

Yicheng Zhu, Shannon A. Bowen, Xiangming Lyu

引用次数: 0

Abstract

ABSTRACT This study examines the effect of messenger nationality on the credibility perception of YouTube sources in the theoretical context of situational crisis communication theory (SCCT). An online survey experiment with a quota U.S. voter sample (N = 354) showed that Russian nationality decreases source credibility perception in comparison to U.K. and control conditions, while the latter two showed no differences. Although skepticism in domestic media dampens such an effect, path analyses also showed that such impact can be extended to the effectiveness of an MNC’s (i.e., Huawei) global crisis communication efforts in the U.S. Theoretical and practical implications are discussed.

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信使国籍、媒体怀疑与危机沟通有效性:华为在美国的YouTube信息

摘要本研究在情境危机传播理论(SCCT)的理论背景下，考察了信使国籍对YouTube信息源可信度感知的影响。一项以配额美国选民为样本(N = 354)的在线调查实验显示，与英国和对照条件相比，俄罗斯国籍降低了来源可信度感知，而后两者没有差异。虽然国内媒体的怀疑态度抑制了这种影响，但路径分析也表明，这种影响可以扩展到跨国公司(即华为)在美国的全球危机沟通工作的有效性。本文讨论了理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.