Charles Jebarajakirthy, Scott Weaven, D. Arli, Haroon Iqbal Maseeh
{"title":"Guest editorial: Consumer privacy in the technological era","authors":"Charles Jebarajakirthy, Scott Weaven, D. Arli, Haroon Iqbal Maseeh","doi":"10.1108/jcm-03-2023-057","DOIUrl":null,"url":null,"abstract":"The development of internet technology facilitated the online collection, storage, retrieval, manipulation and transmission of an individual’s personal information, resulting in a new stream of information privacy research, i.e. online information privacy (Acquisti et al., 2012; Jebarajakirthy et al., 2021; Maseeh et al., 2021; Yun et al., 2019). Online information privacy became a serious concern after the introduction of e-commerce websites (Lwin et al., 2007; Turban et al., 2017) because such websites require individuals’ personal information while creating an account with them. Further advancements in digital technologies, such as smartphone applications, cloud computing technology, artificial intelligence (AI), wearable devices, drones, robotics and autonomous vehicles, brought new conceptions in the online information privacy concerns (Conger et al., 2013). Big data is another technological development enabling organisations to handle a massive amount of data in various formats, such as website texts, audio and video data from social networking sites, location data from mobile location-based services, medical laboratories data and RFID tags (Erevelles et al., 2016; Sathi, 2013). Regardless of the richness of big data, it raises severe issues of information privacy and is considered a “troubling manifestation of Big Brother” (Boyd andCrawford, 2012). The online information privacy concerns are one of the main challenges for organisations with every new technology brings its own privacy concerns and risks (Conger et al., 2013; Smith et al., 2011; Westin, 2003). However, little is known about consumer privacy in the context of digital marketing (Martin and Murphy, 2017). Therefore, the present special issue has been called to prompt a thorough investigation of consumer privacy in the present era of ultra-high-tech advancements.","PeriodicalId":35923,"journal":{"name":"Journal of Consumer Marketing","volume":" ","pages":""},"PeriodicalIF":2.7000,"publicationDate":"2023-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jcm-03-2023-057","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 3
Abstract
The development of internet technology facilitated the online collection, storage, retrieval, manipulation and transmission of an individual’s personal information, resulting in a new stream of information privacy research, i.e. online information privacy (Acquisti et al., 2012; Jebarajakirthy et al., 2021; Maseeh et al., 2021; Yun et al., 2019). Online information privacy became a serious concern after the introduction of e-commerce websites (Lwin et al., 2007; Turban et al., 2017) because such websites require individuals’ personal information while creating an account with them. Further advancements in digital technologies, such as smartphone applications, cloud computing technology, artificial intelligence (AI), wearable devices, drones, robotics and autonomous vehicles, brought new conceptions in the online information privacy concerns (Conger et al., 2013). Big data is another technological development enabling organisations to handle a massive amount of data in various formats, such as website texts, audio and video data from social networking sites, location data from mobile location-based services, medical laboratories data and RFID tags (Erevelles et al., 2016; Sathi, 2013). Regardless of the richness of big data, it raises severe issues of information privacy and is considered a “troubling manifestation of Big Brother” (Boyd andCrawford, 2012). The online information privacy concerns are one of the main challenges for organisations with every new technology brings its own privacy concerns and risks (Conger et al., 2013; Smith et al., 2011; Westin, 2003). However, little is known about consumer privacy in the context of digital marketing (Martin and Murphy, 2017). Therefore, the present special issue has been called to prompt a thorough investigation of consumer privacy in the present era of ultra-high-tech advancements.
互联网技术的发展促进了个人信息的在线收集、存储、检索、操作和传输,从而产生了一种新的信息隐私研究潮流,即在线信息隐私(Acquisti et al., 2012;Jebarajakirthy等人,2021;Maseeh et al., 2021;Yun et al., 2019)。电子商务网站引入后,网络信息隐私成为一个严重的问题(Lwin et al., 2007;Turban等人,2017),因为这些网站在创建帐户时需要个人的个人信息。数字技术的进一步发展,如智能手机应用、云计算技术、人工智能(AI)、可穿戴设备、无人机、机器人和自动驾驶汽车,带来了在线信息隐私问题的新概念(Conger et al., 2013)。大数据是另一项技术发展,使组织能够处理各种格式的大量数据,例如网站文本、来自社交网站的音频和视频数据、来自移动位置服务的位置数据、医学实验室数据和RFID标签(Erevelles et al., 2016;Sathi, 2013)。尽管大数据非常丰富,但它也引发了严重的信息隐私问题,被认为是“老大哥令人不安的表现”(Boyd and crawford, 2012)。在线信息隐私问题是组织面临的主要挑战之一,每项新技术都会带来自己的隐私问题和风险(Conger等人,2013;Smith et al., 2011;威斯汀,2003)。然而,人们对数字营销背景下的消费者隐私知之甚少(Martin and Murphy, 2017)。因此,在当今这个高科技发展的时代,人们呼吁对消费者隐私进行彻底的调查。
期刊介绍:
■Consumer behaviour ■Customer policy and service ■Practical case studies to illustrate concepts ■The latest thinking and research in marketing planning ■The marketing of services worldwide