Matricentric Leadership: Vidya Balan and the Emergence of Alternative Leadership Style in Popular Hindi Cinema

Q1 Arts and Humanities

Media Watch Pub Date : 2023-08-01 DOI:10.1177/09760911231180975

Pratyusha Pramanik, Ajit K. Mishra

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Abstract

Vidya Balan has developed her brand of films by strategically choosing scripts to disrupt both the cinematic perception and the practice. This article argues that the Vidya Balan brand of films has been a prototype for an understated yet alternative leadership style which breaks the stereotype of portraying strong women with machismo and manliness to project them as bold and powerful. Balan has designed a consistent celebrity brand, yet distinguishable from her contemporaries. In the process, she has developed matricentric leadership. The article attempts to understand the matricentric leadership style in the context of popular Hindi cinema and how it corresponds to the larger societal context. A content analysis of Vidya Balan’s recent choice of films, her interviews, and her off-screen presence has revealed how she has succeeded in incepting an alternative leadership style. This style, inspired by a range of working mothers we see around us in our everyday lives, enables us to develop a deeper understanding of new-age women. It also adds to our knowledge about Hindi cinema’s changing trend in depicting more realistic women regarding body, looks and ability standards.

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以母系为中心的领导:Vidya Balan和流行印度电影中另类领导风格的出现

维迪娅·巴兰通过策略性地选择剧本来打破电影的感知和实践，发展了她的电影品牌。本文认为，Vidya Balan品牌的电影是一种低调而另类的领导风格的原型，它打破了塑造具有男子气概和男子气概的坚强女性的刻板印象，将她们塑造成大胆而强大的形象。巴兰设计了一个始终如一的名人品牌，但又与同时代的人区别开来。在这个过程中，她培养出了以女性为中心的领导能力。本文试图了解在流行的印度电影的背景下，以母系为中心的领导风格，以及它如何对应于更大的社会背景。对Vidya Balan最近选择的电影、她的采访和她在银幕外的表现进行内容分析，揭示了她是如何成功地接受了一种另类的领导风格。这种风格的灵感来自于我们日常生活中看到的一系列职业母亲，使我们对新时代女性有了更深入的了解。它也增加了我们对印度电影在描绘更现实的女性身体，外表和能力标准方面的变化趋势的了解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Media Watch Arts and Humanities-Literature and Literary Theory

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期刊介绍： Journal of Media Watch is a double blind peer-reviewed tri-annual journal published from India. It is the only journal in the discipline from Asia and India listed in many leading indexing platforms. The journal keeps high quality peer evaluation and academic standards in all levels of its publication. Journal of Media Watch reflects empirical and fundamental research, theoretical articulations, alternative critical thinking, diverse knowledge spectrum, cognizant technologies, scientific postulates, alternative social synergies, exploratory documentations, visual enquiries, narrative argumentations, innovative interventions, and minority inclusiveness in its content and selection. The journal aims at publishing and documenting research publication in the field of communication and media studies that covers a wide range of topics and sub-fields like print media, television, radio, film, public relations, advertising, journalism and social media and the cultural impact and activation of these media in the society. It aims at providing a platform for the scholars to present their research to an international academic community with wide access and reach. Published topics in Media Watch enjoy very high impact and major citation. The journal is supported by strong international editorial advisory support from leading academicians in the world.