Health awareness determines the consumer purchase intention towards herbal products and risk as moderator

Q3 Business, Management and Accounting

Contaduria y Administracion Pub Date : 2023-03-13 DOI:10.22201/fca.24488410e.2023.3426

Dian Widyaningtyas, W. Untoro, Ahmad Ikhwan Setiawan, Lilik Wahyudi

引用次数: 0

Abstract

Consumer interest in herbal products is an interesting topic related to the choice of a healthy lifestyle. The trend in consumer demand for herbal products has increased in recent years. During this pandemic, the demand for herbal products is getting higher. Herbal products are widely used for individual health care or alternative medicine. This study aims to obtain an objective behavioral study of consumer interest in herbal products. We further explore how risk moderates the relationship between health awareness and purchase intention. This research implies that health awareness has a positively influence on purchase intention, and risk perception moderates the impact of health awareness on consumer purchase intentions to use herbal products with a significant p-value of 0.003. The framework model will be obtained to predict consumer intentions in purchasing herbal products.

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健康意识决定了消费者对草药产品的购买意愿和作为调节因素的风险

消费者对草药产品的兴趣是一个有趣的话题，与健康生活方式的选择有关。近年来，消费者对草药产品的需求呈上升趋势。在这场疫情期间，对草药产品的需求越来越高。草药产品广泛用于个人保健或替代药物。本研究旨在对消费者对草药产品的兴趣进行客观的行为研究。我们进一步探讨了风险如何调节健康意识和购买意愿之间的关系。这项研究表明，健康意识对购买意愿有积极影响，风险感知调节了健康意识对消费者使用草药产品购买意愿的影响，其显著p值为0.003。该框架模型将用于预测消费者购买草药产品的意图。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Contaduria y Administracion Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

0.90

自引率

0.00%

发文量

审稿时长

14 weeks

期刊介绍： Contaduría y Administración (Accounting and Management)is a quarterly journal aimed to the academic community. Being peer-reviewed by double blind process,seeks to contribute to the advancement of scientific and technical knowledge in the financial and administrative disciplines. This journal publishes original theoretical or applied research (No case studies, descriptive and exploratory) in Spanish and English on the following subjects: • Organization Management • Production Management and Operations • Human Resources Management • Management of Information Technology • Accounting and Auditing • Management and Leadership • Business Economics • Entrepreneurship • Business Environment • Finance • Operations Research • Innovation and Technological Change in Organizations • Marketing • Micro, Small and Medium Enterprises • Planning and Business Strategies • Management Theory • Financial Theory • Business Decisions Contaduría y Administración (Accounting and Management) also receives research papers on related areas to the above mentioned.