Product Portfolio Management Strategic Targets and kpis over Life-Cycle: A Case Study in Telecommunications Business

Managing Global Transitions Pub Date : 2020-03-01 DOI:10.26493/1854-6935.18.5-23

Erno Mustonen, Jonne Seppänen, A. Tolonen, Janne Harkonen, H. Haapasalo

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引用次数: 3

Abstract

Product portfolio management (ppm) should define, which products to develop, sell, deliver, maintain, and remove based on company’s strategic targets. Aligning the product portfolio with business strategy is, however, seen challenging.Hence, an approach for ppm target setting over life-cycle is needed. A single-case study was conducted to examine the relationship between product portfolio management and business strategy to propose a practical approach for defining product portfolio management strategic targets and key performance indicators over life-cycle. Themain results include proposing ppm target setting to cover horizontally all product lifecycle phases and vertically the product structure, including both commercial and technical aspects. ppm strategic targets and key performance indicators over life-cycle through four success factors are proposed. In addition, a new tool for product portfolio analysis is introduced. The study contributes to the previous studies on aligning product portfolio management with business strategy by providing a practical example.

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产品组合管理战略目标与生命周期kpis——以电信企业为例

产品组合管理（ppm）应根据公司的战略目标来定义开发、销售、交付、维护和移除哪些产品。然而，将产品组合与业务战略相结合被视为具有挑战性。因此，需要一种在生命周期内设定ppm目标的方法。进行了一项单一案例研究，以检验产品组合管理和业务战略之间的关系，从而提出一种实用的方法来定义产品组合管理的战略目标和整个生命周期的关键绩效指标。主要结果包括提出ppm目标设置，横向覆盖所有产品生命周期阶段，纵向覆盖产品结构，包括商业和技术方面。通过四个成功因素，提出了整个生命周期的ppm战略目标和关键绩效指标。此外，还介绍了一种新的产品组合分析工具。该研究通过提供一个实际例子，为之前关于将产品组合管理与商业战略相结合的研究做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Managing Global Transitions

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审稿时长

16 weeks