Measuring the Relationships between Corporate Social Responsibility, Perceived Quality, Price Fairness, Satisfaction, and Conative Loyalty in the Context of Local Food Restaurants

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2020-11-05 DOI:10.1080/15256480.2020.1842836

K. Severt, Y. Shin, H. Chen, Robin B. Dipietro

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引用次数: 31

Abstract

ABSTRACT The current study assessed the relationships between Corporate Social Responsibility (CSR), perceived quality, price fairness, satisfaction, and conative loyalty in the context of local food restaurants. Given the demand of customers for CSR and local foods in restaurants, stakeholder theory, and social identity theory were used to assess whether promoting these practices add value to organizations. There were 557 surveys collected through an online survey panel that showed there is a significant relationship between CSR and perceived quality, price fairness, and satisfaction. The relationship between CSR and perceived quality has the largest influence of the relationships. Another key finding was that satisfaction and CSR, through the use of local foods, has the strongest influence on conative loyalty. Implications for academics and practitioners are discussed.

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本地餐饮企业社会责任、感知质量、价格公平、满意度与忠诚关系之测量

摘要本研究评估了本地餐饮企业社会责任(CSR)、感知质量、价格公平、满意度和创造性忠诚度之间的关系。考虑到顾客对企业社会责任和餐馆本地食品的需求，我们使用利益相关者理论和社会认同理论来评估促进这些实践是否为组织增加了价值。通过在线调查小组收集的557份调查显示，企业社会责任与感知质量、价格公平和满意度之间存在显著关系。企业社会责任与感知质量之间的关系影响最大。另一个重要发现是，通过使用当地食品，满意度和企业社会责任对创造性忠诚度的影响最大。讨论了对学术界和实践者的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.