Czy języki marketingu „mogą kłamać”? Recenzja monografii Magdaleny Smoleń-Wawrzusiszyn "Polskie dyskursy marketingu. Perspektywa lingwistyczna"

Abstract

The author presents the main assumptions and the content of Smolen-Wawrzusiszyn’s monograph paper Polish marketing discourses. A linguistic perspective. This book is placed in the context of critical discourse analysis and the study of the professiolect of the so-called „new professions”. Changes taking place within the style(s) are an indicator of changes in the social and cultural reality of the post-1989 Poland, for example consumerist attitudes and practices becoming more common.