An Assessment of M-Commerce Adoption Amongst Women Fish Vendors in Coastal India Using System Dynamics Approach

Q2 Economics, Econometrics and Finance

Agris On-line Papers in Economics and Informatics Pub Date : 2023-06-30 DOI:10.7160/aol.2023.150207

R. Prabhu, V. Kamath, Darryl D'Souza, H. Joshi

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引用次数: 0

Abstract

The digital revolution in India has played a significant role transforming traditional organizations through adoption of mobile commerce (m-commerce) and transforming the way they do business. For the successful implementation of m-commerce, a thorough understanding of the stakeholder perspectives is always important. Hence, to summarize the issues and perspectives of the women fish vendors (WFVs) and to study the effect of crucial parameters on the implementation success of m-commerce a system dynamics (SD) approach was used. SD methodology is used to develop a simulation model to understand the m-commerce adoption rate amongst WFVs considering multiple scenarios. The research findings reveal that, word of mouth (WOM) and user experience plays a major role towards the adoption of m-commerce. However, the WFVs were sceptical about the capabilities of m-commerce and weren’t well equipped with infrastructure. This approach will enable the academicians and social entrepreneurs to formulate strategies to empower WFVs by using technology. Also, it opens a new area of simulation-based policy modelling in the fisheries retail sector.

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使用系统动力学方法评估印度沿海女性鱼贩采用M-Commerce的情况

印度的数字革命通过采用移动商务（m-commerce）和改变传统组织的经营方式，在改变传统组织方面发挥了重要作用。对于移动商务的成功实施，深入了解利益相关者的观点总是很重要的。因此，为了总结女性鱼类供应商（WFV）的问题和观点，并研究关键参数对移动商务实施成功的影响，使用了系统动力学（SD）方法。SD方法用于开发模拟模型，以了解考虑多种场景的WFV之间的移动商务采用率。研究结果表明，口碑和用户体验对移动商务的采用起着重要作用。然而，WFV对移动商务的能力持怀疑态度，并且没有很好地配备基础设施。这种方法将使院士和社会企业家能够制定战略，通过使用技术赋予WFV权力。此外，它还为渔业零售业开辟了一个新的基于模拟的政策建模领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Agris On-line Papers in Economics and Informatics Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)

CiteScore

2.20

自引率

0.00%

发文量

期刊介绍： The international journal AGRIS on-line Papers in Economics and Informatics is a scholarly open access, blind peer-reviewed by two reviewers, interdisciplinary, and fully refereed scientific journal. The journal is published quarterly on March 30, June 30, September 30 and December 30 of the current year by the Faculty of Economics and Management, Czech University of Life Sciences Prague. AGRIS on-line Papers in Economics and Informatics covers all areas of agriculture and rural development: -agricultural economics -agribusiness -agricultural policy and finance -agricultural management -agriculture''s contribution to rural development -information and communication technologies -information and database systems -e-business and internet marketing -ICT in environment -GIS, spatial analysis and landscape planning The journal provides a leading forum for an interaction and research on the above-mentioned topics of interest. The journal serves as a valuable resource for academics, policy makers and managers seeking up-to-date research on all areas of the subject. The journal prefers scientific papers by international teams of authors who deal with problems concerning the focus of our journal in the world-wide scope with relation to Europe.