International market selection: a MABA based EDAS analysis framework

IF 7.6 1区经济学 Q1 ECONOMICS

Oeconomia Copernicana Pub Date : 2021-04-13 DOI:10.24136/OC.2021.005

Sarfaraz Hashemkhani Zolfani, Ali Ebadi Torkayesh, F. Ecer, Zenonas Turskis, Jonas Šaparauskas

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引用次数: 13

Abstract

Research background: International market selection is an essential issue for big companies that supply food products. Different types of decision factors and different characteristics of different Oeconomia Copernicana, 12(1), 99–124 100 international markets have brought up a complicated decision-making problem for food supply companies. In order to select the most suitable and profitable market, food supply companies have to consider several qualitative and quantitative factors, including social, political, economic, and ecological aspects. Purpose of the article: In order to overcome international market selection issues, the current study develops a novel integrated decision-making tool. Methods: A novel decision-making model of market analysis is developed as an extended model of Market Attractiveness and Business Attractiveness (MABA) analysis based on the Multiple Attribute Decision Making (MADM). To improve the MABA analysis model, we combine the EDAS method with MABA analysis to empower decision-makers in food supply companies to evaluate several international markets and select the most profitable market for their products. Findings & value added: In this study, we first identified the most important and frequently used decision factors for market analysis problems within MABA analysis under two categories: market attractiveness and business attractiveness. To show the proposed methodology's applicability and feasibility, we perform a case study for a food supply company in Iran that supplies products to Middle East and Asian countries. In order to investigate the reliability of the obtained results, we perform a sensitivity analysis concerning the importance of involved decision factors. The proposed decision-making tool results suggest that the model can be used as a reliable tool for market analysis problems. To sum up the long-term value of the study, we have developed a novel decision-making tool using MABA analysis and the EDAS method. No study integrates any MCDM methods with MABA analysis to the best of our knowledge. Integration of EDAS method with MABA analysis empowers decision-makers in market selection division to use more systematic methods for evaluating several markets.

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国际市场选择:基于MABA的EDAS分析框架

研究背景:国际市场选择是供应食品的大公司必不可少的问题。不同类型的决策因素和不同经济体的不同特征(哥白尼，12(1)，99-124)100个国际市场给食品供应企业带来了一个复杂的决策问题。为了选择最合适和有利可图的市场，食品供应公司必须考虑几个定性和定量的因素，包括社会，政治，经济和生态方面。文章目的:为了克服国际市场选择问题，本研究开发了一种新的综合决策工具。方法:在多属性决策(MADM)的基础上，对市场吸引力和商业吸引力(MABA)分析模型进行了扩展，建立了一种新的市场分析决策模型。为了改进MABA分析模型，我们将EDAS方法与MABA分析相结合，使食品供应公司的决策者能够评估多个国际市场，并为其产品选择最有利可图的市场。在本研究中，我们首先确定了MABA分析中市场分析问题中最重要和最常用的决策因素，分为两类:市场吸引力和商业吸引力。为了证明所提出的方法的适用性和可行性，我们对伊朗的一家食品供应公司进行了案例研究，该公司向中东和亚洲国家供应产品。为了研究所得结果的可靠性，我们对所涉及的决策因素的重要性进行了敏感性分析。提出的决策工具结果表明，该模型可以作为市场分析问题的可靠工具。为了总结研究的长期价值，我们开发了一种新的决策工具，使用MABA分析和EDAS方法。据我们所知，没有研究将任何MCDM方法与MABA分析相结合。将EDAS方法与MABA分析相结合，使市场选择部门的决策者能够使用更系统的方法来评估多个市场。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Oeconomia Copernicana ECONOMICS-

CiteScore

13.70

自引率

5.90%

发文量

审稿时长

24 weeks

期刊介绍： The Oeconomia Copernicana is an academic quarterly journal aimed at academicians, economic policymakers, and students studying finance, accounting, management, and economics. It publishes academic articles on contemporary issues in economics, finance, banking, accounting, and management from various research perspectives. The journal's mission is to publish advanced theoretical and empirical research that contributes to the development of these disciplines and has practical relevance. The journal encourages the use of various research methods, including falsification of conventional understanding, theory building through inductive or qualitative research, first empirical testing of theories, meta-analysis with theoretical implications, constructive replication, and a combination of qualitative, quantitative, field, laboratory, and meta-analytic approaches. While the journal prioritizes comprehensive manuscripts that include methodological-based theoretical and empirical research with implications for policymaking, it also welcomes submissions focused solely on theory or methodology.