Consumer Attitudes Towards New Circular Models in the Fashion Industry

IF 4.4 1区 管理学 Q2 BUSINESS
Zdenka Musová, H. Musa, Jennifer Drugdová, G. Lazaroiu, Jehad Alayasa
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引用次数: 25

Abstract

The fashion industry ranks among the most resource-intensive and environment-polluting industries. Circularity has been discussed as a solution to these problems. However, the transition towards a circular economy (CE) requires fundamental changes in the behavior and actions of all market entities. Consumer interest in sustainability and circularity can stimulate businesses to become more responsible and to offer circular solutions, and thus create a significant competitive advantage for these firms in a globalized market. This paper examines consumer attitudes towards the new circular models in the fashion industry (e.g. slow fashion, swapping, clothes rent, etc.). Consumer knowledge of these models, consumer willingness to support them as well as a correlation to selected demographic characteristics will be described along with consumer attitudes towards textile products made of waste and recycled material. Results will be introduced from a questionnaire survey carried out in October and November 2019 using the sample of 468 respondents in Slovakia. The obtained data were evaluated using statistical methods (Pearson Chi-Square, Wilcoxon test, Spearman’s correlation coefficient). While generally a low awareness of Slovak consumers of new models in the fashion industry was confirmed, the willingness of consumers to engage and support circular solutions was shown, especially among the younger generations. These results show that businesses that react to consumer expectations regarding circularity by offering products and services with environmental benefits may increase their competitiveness.
消费者对时尚行业新型循环模型的态度
时尚产业是资源密集型和环境污染最严重的产业之一。为了解决这些问题,我们讨论了循环问题。然而,向循环经济转型需要所有市场主体的行为和行动发生根本性的变化。消费者对可持续性和循环性的兴趣可以刺激企业变得更负责任,并提供循环解决方案,从而为这些公司在全球化市场中创造显著的竞争优势。本文考察了消费者对时尚行业新循环模式(如慢时尚、交换、服装租赁等)的态度。将描述消费者对这些模型的了解,消费者支持它们的意愿以及与选定的人口特征的相关性,以及消费者对由废物和回收材料制成的纺织品的态度。结果将来自2019年10月和11月对斯洛伐克468名受访者进行的问卷调查。采用统计学方法(Pearson Chi-Square、Wilcoxon检验、Spearman相关系数)对所得资料进行评价。虽然斯洛伐克消费者对时尚行业新模特的认识普遍较低,但消费者愿意参与和支持循环解决方案,特别是在年轻一代中。这些结果表明,通过提供具有环境效益的产品和服务来响应消费者对循环性的期望的企业可能会提高其竞争力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
11.30
自引率
2.70%
发文量
33
审稿时长
12 weeks
期刊介绍: The Journal of Competitiveness, a scientific periodical published by the Faculty of Management and Economics of Tomas Bata University in Zlín in collaboration with publishing partners, presents the findings of basic and applied economic research conducted by both domestic and international scholars in the English language. Focusing on economics, finance, and management, the Journal of Competitiveness is dedicated to publishing original scientific articles. Published four times a year in both print and electronic formats, the journal follows a rigorous peer-review process with each contribution reviewed by two independent reviewers. Only scientific articles are considered for publication, while other types of papers such as informative articles, editorial materials, corrections, abstracts, or résumés are not included.
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