Familiarity, involvement, satisfaction and behavioral intentions: the case of an African-American cultural festival

IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Event and Festival Management Pub Date : 2022-03-14 DOI:10.1108/ijefm-07-2021-0062

M. Rivera, V. Shapoval, K. Semrad, Marcos Medeiros

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引用次数: 3

Abstract

PurposeThe study investigates how cultural festival attendees’ familiarity and involvement may influence their overall satisfaction and future behavioral intentions towards the festival.Design/methodology/approachA path analysis is used to test the proposed model. The Sobel test is performed to determine the mediating role of attendee satisfaction on future behavioral intentions.FindingsAttendee familiarity positively and directly impacts attendee involvement. Attendee satisfaction mediates the relationship between involvement and intention to return to the festival. The findings did not demonstrate a relationship between attendee involvement and intention to recommend the cultural festival. Attendees’ intention to return to the festival positively and directly impacts intention to recommend the festival.Practical implicationsFor repeat cultural festival attendees, satisfaction is influenced by festival familiarity and involvement. As attendees become more satisfied with their festival involvement, their decision to return to the festival increases. The mediation effect of satisfaction indicates that this should be a priority, as it fully mediates the relationships. However, this is not the case as it relates to the intentions to recommend the festival.Originality/valueThe study contributes to literature on the impact of familiarity and involvement on repeat attendee satisfaction levels and how these relationships influence attendees’ decisions to return or recommend the festival. It is one of the first studies that investigates actual behavior of festival attendees, specifically in the context of an African-American cultural festival.

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熟悉度、参与度、满意度和行为意向——以一个非裔美国人文化节为例

目的研究文化节参与者的熟悉度和参与度如何影响他们对文化节的整体满意度和未来的行为意向。设计/方法/途径使用路径分析来测试所提出的模型。Sobel测试旨在确定参与者满意度对未来行为意向的中介作用。发现与会者的熟悉程度直接影响与会者的参与度。与会者的满意度在参与和重返电影节的意愿之间起着中介作用。研究结果并没有表明参与者的参与度和推荐文化节的意图之间存在关系。与会者重返电影节的意愿是积极的，直接影响了推荐电影节的意向。实际含义对于重复参加文化节的人来说，满意度受到节日熟悉度和参与度的影响。随着与会者对自己的节日参与越来越满意，他们重返节日的决定也越来越多。满意度的中介效果表明，这应该是一个优先事项，因为它完全中介了关系。然而，事实并非如此，因为这与推荐该节日的意图有关。原创性/价值该研究有助于研究熟悉度和参与度对重复参与者满意度的影响，以及这些关系如何影响参与者返回或推荐节日的决定。这是最早调查节日参与者实际行为的研究之一，特别是在非裔美国人文化节日的背景下。

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来源期刊

International Journal of Event and Festival Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.80

自引率

13.60%

发文量

期刊介绍： The International Journal of Event and Festival Management advances knowledge in the field of events management and enhances the uptake of such knowledge by academics in the field. The double-blind peer-reviewed journal will cover events management issues ranging in scope from small festivals, business and special events to mega events such as the Olympics. Articles will be sourced from all disciplinary perspectives and a multi-disciplinary research approach is encouraged.