Comparison of the cerebral activities exhibited by expert and novice visual communication designers during idea incubation

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2018-12-27 DOI:10.1080/21650349.2018.1562995

C. Liang, Chi-Cheng Chang, Yu-Cheng Liu

引用次数: 16

Abstract

ABSTRACT Scientific data regarding the conception of design-related ideas are increasing, but the mechanisms underlying conceptual imagination remain unclear. The current study aimed to identify the sites of cerebral activity related to pictorial stimulation and to compare the results of electroencephalography for expert and novice designers engaging in tasks involving conceptual imagination. The experiments revealed that (i) the brain activities of virtual experience designers were notably stimulated in the prefrontal and temporal cortices; (ii) the spectral power levels of experts were higher than those of novices, except with regard to sensibility stimulation in the left temporal cortex; and (iii) the differences between experts and novices in the results for the theta and alpha bands in the prefrontal cortex were statistically significant.

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视觉传达设计专家与新手在创意孵化过程中大脑活动的比较

关于设计相关概念的科学数据越来越多，但概念想象背后的机制仍然不清楚。本研究旨在确定与图像刺激相关的大脑活动部位，并比较参与概念想象任务的专家和新手设计师的脑电图结果。实验表明:(1)虚拟体验设计者的大脑活动在前额叶和颞叶皮层受到明显刺激;(ii)除了左侧颞叶皮层的敏感性刺激外，专家的频谱功率水平高于新手;(3)专家与新手在前额叶皮层theta和alpha波段的结果差异有统计学意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.