{"title":"Consumers’ Adoption of Electric Vehicles for Sustainability: Exploring the Role of Personality Traits","authors":"S. Dinesh, Suddhachit Mitra","doi":"10.17323/2500-2597.2023.2.69.80","DOIUrl":null,"url":null,"abstract":"This study investigates the influence of the Big Five personality traits which include extraversion, agreeableness, conscientiousness, neuroticism, and openness in molding the adoption intention of consumers regarding electric vehicles (EVs) in India. This study also looks at Behavioral Economics as an explanatory theory on the diffusion of electric vehicles in India. The study comprised two stages. In the first stage, 150 users and non-users of electric vehicles were surveyed. Results pointed to a significant effect of all Big Five personality traits on adoption intention, with the exception of the trait of neuroticism. There was no significant difference in the adoption intention based on the differences in personality traits between men and women. In the second stage, the study used an expert-opinion based survey that was conceptualized based on the Diffusion of Innovation theory combined with the idea of memetics in new product diffusion. The results from the first stage of the research were bolstered by the fact that the second stage indicated that product attributes influencing diffusion would have a negative influence on adoption intentions of persons with high neuroticism. The study provides useful insights into consumer behavior based on personality for marketers of electric vehicles and policymakers interested in bringing about sustainable consumption practices.","PeriodicalId":45026,"journal":{"name":"Foresight and STI Governance","volume":" ","pages":""},"PeriodicalIF":1.0000,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Foresight and STI Governance","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17323/2500-2597.2023.2.69.80","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
This study investigates the influence of the Big Five personality traits which include extraversion, agreeableness, conscientiousness, neuroticism, and openness in molding the adoption intention of consumers regarding electric vehicles (EVs) in India. This study also looks at Behavioral Economics as an explanatory theory on the diffusion of electric vehicles in India. The study comprised two stages. In the first stage, 150 users and non-users of electric vehicles were surveyed. Results pointed to a significant effect of all Big Five personality traits on adoption intention, with the exception of the trait of neuroticism. There was no significant difference in the adoption intention based on the differences in personality traits between men and women. In the second stage, the study used an expert-opinion based survey that was conceptualized based on the Diffusion of Innovation theory combined with the idea of memetics in new product diffusion. The results from the first stage of the research were bolstered by the fact that the second stage indicated that product attributes influencing diffusion would have a negative influence on adoption intentions of persons with high neuroticism. The study provides useful insights into consumer behavior based on personality for marketers of electric vehicles and policymakers interested in bringing about sustainable consumption practices.
期刊介绍:
Foresight and STI Governance is an international interdisciplinary peer-reviewed open-access journal. It publishes original research articles, offering new theoretical insights and practical knowledge related to the following areas: strategic planning, science, technology, and innovation (STI) policy, foresight and other future studies. The journal considers articles on the following themes: - Foresight methods and best practices; - Long-term social and economic priorities for strategic planning and policy making; - Innovation strategies at the national, regional, sectoral, and corporate levels; - The development of National Innovation Systems; - The analysis of the innovation lifecycle from idea to the market; - Technological trends, breakthroughs, and grand challenges; - Technological changes and their implications for economy, policy-making, and society; - Corporate innovation management; - Human capital in STI.