Consumers’ Adoption of Electric Vehicles for Sustainability: Exploring the Role of Personality Traits

IF 1 Q3 ECONOMICS
S. Dinesh, Suddhachit Mitra
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引用次数: 0

Abstract

This study investigates the influence of the Big Five personality traits which include extraversion, agreeableness, conscientiousness, neuroticism, and openness in molding the adoption intention of consumers regarding electric vehicles (EVs) in India. This study also looks at Behavioral Economics as an explanatory theory on the diffusion of electric vehicles in India. The study comprised two stages. In the first stage, 150 users and non-users of electric vehicles were surveyed. Results pointed to a significant effect of all Big Five personality traits on adoption intention, with the exception of the trait of neuroticism. There was no significant difference in the adoption intention based on the differences in personality traits between men and women. In the second stage, the study used an expert-opinion based survey that was conceptualized based on the Diffusion of Innovation theory combined with the idea of memetics in new product diffusion. The results from the first stage of the research were bolstered by the fact that the second stage indicated that product attributes influencing diffusion would have a negative influence on adoption intentions of persons with high neuroticism. The study provides useful insights into consumer behavior based on personality for marketers of electric vehicles and policymakers interested in bringing about sustainable consumption practices.
消费者采用电动汽车的可持续性:探讨人格特质的作用
本研究调查了外向性、宜人性、尽责性、神经质和开放性五大人格特征对印度消费者对电动汽车采用意愿的影响。这项研究还将行为经济学作为电动汽车在印度扩散的解释理论。这项研究分为两个阶段。在第一阶段,对150名电动汽车用户和非用户进行了调查。结果表明,除神经质特征外,五大人格特征对收养意愿均有显著影响。基于男女性格特征的差异,收养意愿没有显著差异。在第二阶段,本研究使用了一项基于专家意见的调查,该调查基于创新扩散理论,并结合新产品扩散中的模因论思想进行概念化。第一阶段的研究结果得到了第二阶段的支持,第二阶段表明,影响扩散的产品属性会对高神经质人群的收养意愿产生负面影响。这项研究为电动汽车营销人员和有兴趣实现可持续消费实践的政策制定者提供了基于个性的消费者行为的有用见解。
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来源期刊
CiteScore
3.30
自引率
0.00%
发文量
8
审稿时长
25 weeks
期刊介绍: Foresight and STI Governance is an international interdisciplinary peer-reviewed open-access journal. It publishes original research articles, offering new theoretical insights and practical knowledge related to the following areas: strategic planning, science, technology, and innovation (STI) policy, foresight and other future studies. The journal considers articles on the following themes: - Foresight methods and best practices; - Long-term social and economic priorities for strategic planning and policy making; - Innovation strategies at the national, regional, sectoral, and corporate levels; - The development of National Innovation Systems; - The analysis of the innovation lifecycle from idea to the market; - Technological trends, breakthroughs, and grand challenges; - Technological changes and their implications for economy, policy-making, and society; - Corporate innovation management; - Human capital in STI.
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