Transmedia effects on business, aesthetics and production of a traditional cultural product on the example of shadow puppet shows in Indonesia

IF 0.6 Q2 Social Sciences
Arif Eko Suprihono, Timbul Raharjo, Sigit Handoko, Setiana, Husin Rayesh Mallaleng
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引用次数: 0

Abstract

Media is one of the main instruments for promoting and differentiating businesses from each other. Awareness of the brand, loyalty to the brand, attitude towards the services and products of a business and other factors that affect the sales of more products are all possible with targeted advertising in media. Television interactions and performing arts show the power relationship to the issue of the new format of stage offerings into a screen with anew aesthetic. The studies in the community very clearly show the problem of media and technology intervention in traditional culture of Indonesia itself and in the ways of its promotion and monetization. The issue of hybridity is common in puppet shows (which will be a case for this research) in the community, although in fact the quality of the show becomes worth researching further. Qualitative approach promises a new perspective for the existence of traditional art in the digital media age. The case of media sharing uploads becomes the primary source of data, in addition to the forms of live performances in the community. Streaming technology is a testament to the level of stage art’s path to new digital culture communication. The results of the hypotheses testing based on the effect of digital marketing on the two variables of consumer participation and consumer value regarding the traditional Indonesian art of puppet shows did not have an acceptable significant effect (p < 0.05), but in relation to the role of digital marketing on consumer confidence, this amount is regarded as acceptable. Conclusion. Power relations produce creative products in the context of television culture, and become a reference for wayang hybridity in society. The success of revitalizing wayang golek as an investor power relation in shifting the function of wayang as a medium for public entertainment.
跨媒体对商业、美学和传统文化产品生产的影响——以印尼皮影戏为例
媒体是促进和区分商业的主要工具之一。通过在媒体上投放有针对性的广告,品牌意识、对品牌的忠诚度、对企业服务和产品的态度以及其他影响更多产品销售的因素都是可能的。电视互动和表演艺术展示了权力关系,将新形式的舞台表演融入具有新美学的屏幕中。社区的研究非常清楚地表明,媒体和技术干预印尼传统文化本身以及促进和货币化的方式存在问题。杂糅问题在社区的木偶戏中很常见(这将是本研究的一个案例),尽管事实上,木偶戏的质量变得值得进一步研究。定性方法为传统艺术在数字媒体时代的存在提供了一个新的视角。除了社区中的现场表演形式外,媒体共享上传的情况也成为数据的主要来源。流媒体技术证明了舞台艺术通往新数字文化传播之路的水平。基于数字营销对印尼传统木偶剧艺术的消费者参与度和消费者价值这两个变量的影响的假设检验结果没有产生可接受的显著影响(p<0.05),但就数字营销对消费者信心的作用而言,这一数量被认为是可接受的。结论权力关系在电视文化语境中产生了创造性的产物,成为瓦扬杂糅在社会中的借鉴。振兴瓦扬作为投资者权力关系的成功,转变了瓦扬作为公众娱乐媒介的功能。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Economic Annals-XXI
Economic Annals-XXI ECONOMICS-
CiteScore
1.50
自引率
0.00%
发文量
0
期刊介绍: The Economic Annals-XXI Journal – recognized in Ukraine and abroad scientific-analytic edition. Scientific articles of leading Ukrainian and other foreign scientists, postgraduate students and doctorates, deputies of Ukraine, heads of state and local authorities, materials of scientific conferences and seminars; reviews on scientific monographs, etc. are regularly published in this Journal.
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