Computer consumer behavior modeling: multicriteria model for choosing ionizers

Abstract

The object of the research in this article is the development of approaches, tools and instruments for computer modeling to predict the behavior of consumers (potential buyers and users) in the process of their implementation of consumer choice of technically complex household goods under circum-stances of broad supply in the retail market. Accordingly, the subject of this study was to consider the problem of multi-criteria choice of domestic appliances available on the Ukrainian home appliances market for monitoring and maintaining indoor air condition. The formulation and realization of relevant tasks with the subsequent development of applied program models were among the main goals of this work. As main methods we consistently used expert surveys of potential consumers, collection, processing, system-atization and analysis of information about the models of ionizers of air on the domestic market. Approaches to multi-criteria modeling of the process of consumer choice on a set of alternatives and their computer implementation in a specialized software product have also been taken into consideration. Computer simulation has confirmed the hypothesis that the approaches proposed makes it possible to obtain mathematically grounded generalized comparative estimates of the household appliances considered. This, in turn, allows consumers to make their choice more consciously, while manufacturers and sellers of such equipment are enabled to make a multi-criteria comparison between the products produced and sold by them.