‘Every one of you is now a soldier’: war metaphors in Jordanian official discourse during the COVID-19 pandemic

Abstract

In this article, we examine the use of war metaphors in Jordanian official discourse on the Covid-19 pandemic in 2020-21, through an analysis of videos of public statements and media releases made by Jordanian government officials at press conferences and interviews with local media outlets which were disseminated through social media. Against both the linguistic essentialism and the Western-centrism of conventional analyses of (war) metaphors, we demonstrate that Jordanian officials' framing of Covid-19 as a security threat is not just a function of the rhetorical appeal of militarised discursive responses to the pandemic, but also aligns closely with existing ideologies of the militarisation and securitisation of public life. The mobilisation of metaphor in the context of the Covid-19 pandemic should thus be understood in relation to the specific discourses that pervade the communicative channels through which it is distributed. [ FROM AUTHOR] Copyright of Contemporary Levant is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)