Assessing Chinese exhibitors’ international trade show evaluations: the role of outbound exhibition organizers

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Convention & Event Tourism Pub Date : 2020-10-12 DOI:10.1080/15470148.2020.1830458

Wei Shi, K. Weber, Xin Jin

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引用次数: 3

Abstract

Abstract Despite the importance of the exhibition industry globally, and that of China in particular, there is a paucity of research on this topic. This study aims to address this research gap by examining Chinese exhibitors who participated in international trade shows in the United States. In the process, it introduces and highlights the vital role of a key industry player within the Chinese context, in addition to the traditional triad of exhibition organizer, exhibitor and visitor, namely the Outbound Exhibition Organizer (OEO). A survey collected 458 responses from Chinese Mainland exhibitors participating in two international trade shows in the United States. Study findings provide insights into the performance of OEOs, as perceived by Chinese exhibitors, in addition to the perceived trade show performance. The vital role of OEOs is highlighted by it being identified as a key predictor of satisfaction with international trade shows. Study implications are discussed, and directions for future research provided.

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评估中国参展商对国际贸易展览的评价:出境展组织者的作用

尽管会展业在全球，尤其是中国都很重要，但关于会展业的研究却很少。本研究旨在通过调查在美国参加国际贸易展览的中国参展商来解决这一研究缺口。在这个过程中，它介绍并强调了一个关键的行业参与者在中国背景下的重要作用，除了传统的三位一体的展览组织者，参展商和观众，即出境展览组织者(OEO)。一项调查收集了参加美国两个国际贸易展览会的中国大陆参展商的458份回复。除了展会表现之外，研究结果还提供了对中国参展商所感知的oeo表现的见解。oeo的重要作用是突出的，因为它被确定为对国际贸易展览满意度的关键预测指标。讨论了研究的意义，并提出了今后的研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Convention & Event Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.30

自引率

13.60%

发文量

期刊介绍： The Journal of Convention & Event Tourism provides multidisciplinary perspectives on conventions, exhibitions, and events. The journal provides global perspectives on this dynamic industry and encourages international submissions. All papers go through a double blind peer review process resulting in cutting-edge viewpoints on trends, innovations, and research regarding convention and event tourism. In addition, the Journal of Convention & Event Tourism includes conference and book reviews, critical reviews on major issues.