Assessment of Turkish consumer attitudes using an Animal Welfare Attitude Scale (AWAS)

IF 0.2 4区 农林科学 Q2 Veterinary
I. Kilic, Z. Bozkurt
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引用次数: 2

Abstract

Veterinaria Mexico OA ISSN: 2448-6760 Cite this as: Kilic I, Bozkurt Z. Assessment of Turkish consumer attitudes using an Animal Welfare Attitude Scale (AWAS). Veterinaria Mexico OA. 2020;7(1). doi: 10.22201/fmvz.24486760e.2020.1.663. The aim of this study was to examine Turkish consumer attitudes towards animal welfare in terms of cognitive, affective and behavioral dimensions, using a bespoke Animal Welfare Attitude Scale (AWAS). An overall consumer attitude was also determined. The Delphi technique was used to establish an item pool to develop a questionnaire for the construction of the AWAS. This questionnaire was later used for data collection. A total of 2295 consumers were surveyed in 14 cities, in the 7 regions of Turkey. Descriptive statistics, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), reliability analysis, Ward's hierarchical clustering method and One-way ANOVA were used to validate the questionnaire, and to analyze data. Results of the EFA allowed for allocation of 42 items collected under 3 dimensions (cognitive, affective and behavioral), that explained 72% of the total variance of the model. This factor structure was subsequently confirmed by a CFA performed on a different sample of 425 consumers. The Cronbach's Alpha coefficient for AWAS was calculated at 0.829. These results confirmed that the developed AWAS had a valid and reliable scale. The questionnaire showed that consumers' attitudes towards animal welfare were more negative at the behavioral dimension, than either at the cognitive or affective dimensions. Consumers in Turkey were ultimately divided into three groups according to their overall attitudes towards animal welfare as impassive, moderate or sensitive. One-third of Turkish consumers placed in the sensitive group, thus emphasizing a potential niche for animal-friendly food marketing in Turkey.
使用动物福利态度量表(AWAS)评估土耳其消费者态度
Kilic I, Bozkurt Z.使用动物福利态度量表(AWAS)评估土耳其消费者态度。墨西哥兽医局。2020; 7(1)。doi: 10.22201 / fmvz.24486760e.2020.1.663。本研究的目的是使用定制的动物福利态度量表(AWAS),从认知、情感和行为方面考察土耳其消费者对动物福利的态度。消费者的整体态度也被决定了。采用德尔菲法建立题库,编制问卷,用于构建AWAS。该问卷随后用于数据收集。在土耳其7个地区的14个城市共调查了2295名消费者。采用描述性统计、探索性因子分析(EFA)、验证性因子分析(CFA)、信度分析、Ward’s分层聚类法和单因素方差分析对问卷进行验证,并对数据进行分析。EFA的结果允许在3个维度(认知、情感和行为)下收集的42个项目的分配,这解释了模型总方差的72%。这一因素结构随后被对425名消费者的不同样本进行的CFA证实。计算出AWAS的Cronbach’s Alpha系数为0.829。这些结果证实了所编制的AWAS量表是有效可靠的。调查问卷显示,消费者对动物福利的态度在行为维度上比在认知维度和情感维度上更为消极。根据对动物福利的总体态度,土耳其消费者最终被分为三组:冷漠、温和或敏感。三分之一的土耳其消费者属于敏感群体,因此强调了土耳其动物友好食品营销的潜在利基。
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来源期刊
Veterinaria Mexico
Veterinaria Mexico VETERINARY SCIENCES-
自引率
0.00%
发文量
0
审稿时长
>12 weeks
期刊介绍: Veterinaria México OA (ISSN 2448-6760) is an online scientific journal edited by Universidad Nacional Autónoma de México (UNAM). The journal is Open Access and follows UNAM''s initiative, to transmit knowledge free of charge to the readership and authors, with no Article Processing Charges. This journal publishes advances in Veterinary Sciences and Animal Production, and to reach more lectures across the world the journal was updated since 2014 from its predecessor printed in paper Veterinaria México (ISSN 0301-5092) and its digital version (ISSN 2007-5472).
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