“Define Yourself. . . #EXSTpride”: Exploring an Organizational Hashtag Through the Structurational Model of Identification

IF 1.9 4区 管理学 Q2 COMMUNICATION
Stephanie L. Dailey
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引用次数: 0

Abstract

Recent studies have established a relationship between social media use and organizational identification, but scholars have yet to understand how communication through social media might foster individuals’ identification. To fill that gap, I use structuration theory to investigate the identification process by analyzing an organizational hashtag: #EXSTpride. Framed by three key elements of the structurational model of identification—duality of structure, situated activity, and regionalization of structures—this qualitative analysis of posts using #EXSTpride reveals the reciprocal relationship between identity (structure) and identification (system). I conclude by (a) theorizing organizational hashtags as house organs 2.0 and (b) proffering practical and discursive consciousness to the structurational model of identification.
“定义你自己……#EXSTpride”:通过认同的结构模型探索组织标签
最近的研究已经确定了社交媒体的使用和组织认同之间的关系,但学者们还没有理解通过社交媒体的交流如何促进个人的认同。为了填补这一空白,我使用结构化理论,通过分析组织标签#EXSTpride来研究识别过程。在认同结构模型的三个关键要素——结构的二元性、情境活动和结构的区域化——的框架下,使用#EXSTpride对帖子进行的定性分析揭示了认同(结构)和认同(系统)之间的相互关系。最后,我(a)将组织标签理论化为家庭器官2.0,(b)将实践和话语意识提供给身份认同的结构化模型。
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来源期刊
CiteScore
4.30
自引率
16.00%
发文量
35
期刊介绍: Management Communication Quarterly presents conceptually rigorous, empirically-driven, and practice-relevant research from across the organizational and management communication fields and has strong appeal across all disciplines concerned with organizational studies and the management sciences. Authors are encouraged to submit original theoretical and empirical manuscripts from a wide variety of methodological perspectives covering such areas as management, communication, organizational studies, organizational behavior and HRM, organizational theory and strategy, critical management studies, leadership, information systems, knowledge and innovation, globalization and international management, corporate communication, and cultural and intercultural studies.
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