Textbook Economics from Ameritrade’s Joe Ricketts

Q3 Economics, Econometrics and Finance

Studies in Microeconomics Pub Date : 2021-11-23 DOI:10.1177/23210222211051448

A. Greco

引用次数: 0

Abstract

This article reviews the history of Ameritrade founded and developed by Joe Ricketts into a spectacularly successful discount brokerage enterprise. It, as such, represents another example of a risk-taking innovator who achieves success by filling a need in a free-enterprise market. The main takeaway is that free-enterprise works best from the bottom-up, that is, when individuals or individual companies ‘creatively destruct’ existing markets or generate new markets for goods or services through the implementation of innovative ideas and technology. The article also delineates the workings of the free-enterprise market by pointing out how familiar textbook economic principles are illustrated in the Ameritrade experience. JEL Classifications: A10, D01, E02, G10

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来自Ameritrade的Joe Ricketts的教科书经济学

本文回顾了Joe Ricketts创立并发展成为一家非常成功的折扣经纪企业的Ameritrade的历史。因此，它代表了另一个冒险创新者的例子，他通过满足自由企业市场的需求而取得成功。主要结论是，自由企业从下到下运作得最好，也就是说，当个人或个别公司通过实施创新理念和技术“创造性地破坏”现有市场或为商品或服务创造新市场时。文章还通过指出美国贸易经验中如何阐述熟悉的教科书式经济原则来描述自由企业市场的运作。JEL分类：A10、D01、E02、G10

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Studies in Microeconomics Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： Studies in Microeconomics seeks high quality theoretical as well as applied (or empirical) research in all areas of microeconomics (broadly defined to include other avenues of decision science such as psychology, political science and organizational behavior). In particular, we encourage submissions in new areas of Microeconomics such as in the fields of Experimental economics and Behavioral Economics. All manuscripts will be subjected to a peer-review process. The intended audience of the journal are professional economists and young researchers with an interest and expertise in microeconomics and above. In addition to full-length articles MIC is interested in publishing and promoting shorter refereed articles (letters and notes) that are pertinent to the specialist in the field of Microeconomics (broadly defined). MIC will periodically publish special issues with themes of particular interest, including articles solicited from leading scholars as well as authoritative survey articles and meta-analysis on the themed topic. We will also publish book reviews related to microeconomics, and MIC encourages publishing articles from policy practitioners dealing with microeconomic issues that have policy relevance under the section Policy Analysis and Debate.