{"title":"Covid-19 WhatsApp sticker memes in Oman","authors":"Najma Al Zidjaly","doi":"10.1177/09579265221120479","DOIUrl":null,"url":null,"abstract":"In this paper, the form and function of personalized Covid-19 WhatsApp sticker memes created and shared as social laments by citizens in Oman are examined. The compiled data set of 288 WhatsApp stickers was taken from a larger ethnographic project on Arabs and Covid-19. To collect and analyze the data, perspectives from visual semiotics were integrated with participatory and geosemiotic approaches to ground the stickers socially and globally. Six functions of Covid-19 WhatsApp stickers in Oman were identified: expressing political dissent, creating public signs, promoting religious agenda, indexing frustration, expressing levity, and constructing counter-discourse. Based on this analysis, it is suggested that by creating and using WhatsApp stickers during the 2020–2021 Covid-19 pandemic, Omani citizens positioned themselves as agentive participants in charge of their own lives, thus, solidifying a decade-long request for a new form of public-government relationship. The paper adds to research on Arabic digital communication and pandemic discourse.","PeriodicalId":47965,"journal":{"name":"Discourse & Society","volume":"33 1","pages":"690 - 716"},"PeriodicalIF":2.4000,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Discourse & Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/09579265221120479","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
In this paper, the form and function of personalized Covid-19 WhatsApp sticker memes created and shared as social laments by citizens in Oman are examined. The compiled data set of 288 WhatsApp stickers was taken from a larger ethnographic project on Arabs and Covid-19. To collect and analyze the data, perspectives from visual semiotics were integrated with participatory and geosemiotic approaches to ground the stickers socially and globally. Six functions of Covid-19 WhatsApp stickers in Oman were identified: expressing political dissent, creating public signs, promoting religious agenda, indexing frustration, expressing levity, and constructing counter-discourse. Based on this analysis, it is suggested that by creating and using WhatsApp stickers during the 2020–2021 Covid-19 pandemic, Omani citizens positioned themselves as agentive participants in charge of their own lives, thus, solidifying a decade-long request for a new form of public-government relationship. The paper adds to research on Arabic digital communication and pandemic discourse.
期刊介绍:
Discourse & Society is a multidisciplinary peer-reviewed journal whose major aim is to publish outstanding research at the boundaries of discourse analysis and the social sciences. It focuses on explicit theory formation and analysis of the relationships between the structures of text, talk, language use, verbal interaction or communication, on the one hand, and societal, political or cultural micro- and macrostructures and cognitive social representations, on the other hand. That is, D&S studies society through discourse and discourse through an analysis of its socio-political and cultural functions or implications. Its contributions are based on advanced theory formation and methodologies of several disciplines in the humanities and social sciences.