Relação entre cultura organizacional e inovação empresarial em micro e pequenas empresas

Abstract

Objective of the study: To analyze the relationship between predominant organizational culture and business innovation capacity in Micro and Small Enterprises (MSEs).Methodology: Thirty MSEs were selected for this study. The organizational cultural model was identified through the OCAI questionnaire, and the modified innovation radar classified the degree of innovation. The D'Agostinho test (p0.01) and the Spearman correlation were used to evaluate normality and identify the relationship between the variables, respectively.Originality/Relevance: The OCAI questionnaire and the innovation radar are research tools that have not yet been used together in studies related to the context of MSEs, according to the narrative review of the literature conducted.Results: The organizational culture models predominant in the thirty companies participating in this work were identified as clan, hierarchical, and market types using the OCAI questionnaire. The results obtained indicate that the predominant organizational culture is complemented by characteristics of other cultures to a greater or lesser extent. Furthermore, most companies showed a low degree of innovation. We found a strong and positive relationship between the variables, i.e., the degree of innovation increases with the improvement of the organizational culture, prevailing in the context of the thirty MSEs studied.Theoretical/methodological contributions: This study's data collection and treatment structure can be replicated in other cities or regions.Social/Management Contributions: This study provides a framework for assessing the relationship between organizational culture and the degree of innovation in MSEs.