Promoting the thrills: a study of emotional reactions to advertisements for fright tourism heritage attractions

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Heritage Tourism Pub Date : 2023-03-28 DOI:10.1080/1743873X.2023.2189523

Susan Weidmann, S. Filep, B. Lovelock

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引用次数: 0

Abstract

ABSTRACT The paper examines emotions generated in potential visitors through the promotional imagery used in fright tourism, a form of dark heritage tourism. In fright tourism, an unusual combination of human emotions of fun and fear are experienced by tourists through activities such as haunted house visits and ghost tours. A modified model, based on Russell’s [1980. A circumplex model of affect. Journal of Personality and Social Psychology, 39(6), 1161–1178] Circumplex Model of Affect, was developed to measure emotions in fright tourism advertising. The model was constructed with empirical data from the United States and New Zealand. The data were obtained through interviews with business owners of fright tourism attractions, focus groups, and a questionnaire of potential visitors. Findings indicated statistically significant correlations exist between human emotions in different quadrants of the model (positive/pleasant and negative/unpleasant). The findings suggest, contrary to the application of the Circumplex Model in more conventional tourism settings, that fright tourism business’ advertisements induce contradictory emotions. The study challenges current understandings of visitor experiences and contributes to knowledge about how fright tourism heritage experiences may best be promoted.

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促进刺激：恐怖旅游遗产景点广告的情感反应研究

摘要：本文通过恐怖旅游（一种黑暗遗产旅游形式）中使用的宣传意象，考察了潜在游客产生的情绪。在恐怖旅游中，游客通过参观鬼屋和幽灵之旅等活动，体验到人类乐趣和恐惧情绪的不同寻常的结合。基于Russell[1980。复杂的情感模型。《个性与社会心理学杂志》，39（6），1161-1178]情感的复杂环境模型是为了测量旅游广告中的恐惧情绪而开发的。该模型是用来自美国和新西兰的经验数据构建的。这些数据是通过采访恐怖旅游景点的企业主、焦点小组和潜在游客问卷获得的。研究结果表明，在模型的不同象限（积极/愉快和消极/不愉快），人类情绪之间存在统计学上显著的相关性。研究结果表明，与环丛模型在更传统的旅游环境中的应用相反，恐怖旅游企业的广告会引发矛盾情绪。这项研究挑战了目前对游客体验的理解，并有助于了解如何最好地推广恐怖旅游遗产体验。

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来源期刊

Journal of Heritage Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.50

自引率

11.10%

发文量

期刊介绍： The Journal of Heritage Tourism ( JHT ) is a peer-reviewed, international transdisciplinary journal. JHT focuses on exploring the many facets of one of the most notable and widespread types of tourism. Heritage tourism is among the very oldest forms of travel. Activities such as visits to sites of historical importance, including built environments and urban areas, rural and agricultural landscapes, natural regions, locations where historic events occurred and places where interesting and significant living cultures dominate are all forms of heritage tourism. As such, this form of tourism dominates the industry in many parts of the world and involves millions of people. During the past 20 years, the study of tourism has become highly fragmented and specialised into various theme areas, or concentrations. Within this context, heritage tourism is one of the most commonly investigated forms of tourism, and hundreds of scholars and industry workers are involved in researching its dynamics and concepts. This academic attention has resulted in the publication of hundreds of refereed articles in various scholarly media, yet, until now there has been no journal devoted specifically to heritage tourism; Journal of Heritage Tourism was launched to fill this gap. JHT seeks to critically examine all aspects of heritage tourism. Some of the topics to be explored within the context of heritage tourism will include colonial heritage, commodification, interpretation, urban renewal, religious tourism, genealogy, patriotism, nostalgia, folklore, power, funding, contested heritage, historic sites, identity, industrial heritage, marketing, conservation, ethnicity, education and indigenous heritage.