An ISM-gDEMATEL framework for assessing barriers to green freight transportation: a case of Indian logistics system

Abstract

ABSTRACT Green freight transportation (GFT) came into existence as an important thrust and effort to control the increasing environmental impacts resulting from global carbon-dioxide emissions. However, the successful implementation of GFT is rarely reported in India. Therefore, we have tried to look at the hindrances affecting the smooth performance of GFT in India. In this present work, 12 relevant barriers have been identified under 3 main dimensions from the literature. Furthermore, the parameters are classified based on their dependency and driving power (DP) with the help of fuzzy MICMAC analysis. In addition to this, a structural model of the recognised obstacles has been established using the interpretive structural modelling technique. Afterwards, grey-DEMATEL (g-DEMATEL) is applied to establish the cause–effect relationship between constraints. Also, an integrated ISM-DEMATEL model has been employed to form an evident understanding of these barriers. This study’s findings illustrate that ‘Information Distortion’ (OS4), ‘Lack of Commitment by Top Management’ (O2), and ‘Lack of Strategic Planning’ (OS3) should be given due consideration to ensure proper implementation of GFT in India. The current research is unique as it enriches the existing literature by providing analytical support to the relationship between various barriers.