{"title":"“Remaking the world memetically”: interrogating white nationalist subject formation through the circulation of the “Wagecuck” meme","authors":"Reed Van Schenck","doi":"10.1080/14791420.2023.2228867","DOIUrl":null,"url":null,"abstract":"ABSTRACT This essay examines the wagecuck, a 4chan meme portraying wage workers and NEET (Not in Education, Employment, or Training) counterparts, as an artifact of white nationalist desire. Through a rhetorical materialist analysis focused on exchange, I argue that wagecuck memes encourage viewers to pursue white recognition to offset anxieties of race, class, and sexuality. The meme circulates cuckold and wage-slave tropes to construct the white working-class man as a human agent in pursuit of antiblack jouissance. This research identifies the fantasy of racial agency as the meme’s operative logic, encouraging scholars to move beyond its humanist underpinnings.","PeriodicalId":46339,"journal":{"name":"Communication and Critical-Cultural Studies","volume":"20 1","pages":"375 - 395"},"PeriodicalIF":1.1000,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication and Critical-Cultural Studies","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/14791420.2023.2228867","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT This essay examines the wagecuck, a 4chan meme portraying wage workers and NEET (Not in Education, Employment, or Training) counterparts, as an artifact of white nationalist desire. Through a rhetorical materialist analysis focused on exchange, I argue that wagecuck memes encourage viewers to pursue white recognition to offset anxieties of race, class, and sexuality. The meme circulates cuckold and wage-slave tropes to construct the white working-class man as a human agent in pursuit of antiblack jouissance. This research identifies the fantasy of racial agency as the meme’s operative logic, encouraging scholars to move beyond its humanist underpinnings.
期刊介绍:
Communication and Critical/Cultural Studies (CC/CS) is a peer-reviewed publication of the National Communication Association. CC/CS publishes original scholarship that situates culture as a site of struggle and communication as an enactment and discipline of power. The journal features critical inquiry that cuts across academic and theoretical boundaries. CC/CS welcomes a variety of methods including textual, discourse, and rhetorical analyses alongside auto/ethnographic, narrative, and poetic inquiry.