Menegosiasi Otentisitas: Kancah Musik Independen Indonesia dalam Konteks Komodifikasi oleh Perusahaan Rokok

Abstract

0 0 1 120 685 unpad 5 1 804 14.0 96 Normal 0 false false false EN-US JA X-NONE Big Businesses’ intrusion into the Indonesian independent music scene does not harm the authenticity of the independent musicians’s wlrks as long as creative autonomy still can be maintained. It is important to maintain creative autonomy to make sure that songs produced by these independent musicians remain political and reflective—represent the quality of a high culture. The commodification of Indonesian independent music scene by tobacco companies is an interesting phenomena to be explored because it condraticts the ideology of independent music scene—that is the Do it Yourself (DIY) attitude. The scene actors within the scene compromise the presence of sponsors because they are able to fulfill the scene’s material needs. This lets what Hesmondhalgh calls cultural commodification possible.