The impact of festivalscape components on festivalgoers’ behavioral intentions: The case of the International Festival of Carthage

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Convention & Event Tourism Pub Date : 2021-02-22 DOI:10.1080/15470148.2021.1887784

Noureddine Selmi, N. Bahri-Ammari, Mohammad Soliman, Imene Hanafi

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引用次数: 13

Abstract

Abstract This study aims to determine how festivalscape components (i.e., the festival program, staff, information, and atmosphere) affect the positive and negative emotions of festivalgoers. It also examines the impact of visitors’ emotions on their satisfaction. Moreover, it explores the influence of participants’ satisfaction on their behavioral intention. To test the research hypotheses, a quantitative approach, with a sample of 300 Tunisian who have attended the International Festival of Carthage, was conducted. The analytical packages (exploratory and confirmatory factor analyses) confirmed most of the research hypotheses. The empirical results indicated that the festival information, program, atmosphere and staff are crucial predictors of festivalgoers’ emotions. Furthermore, positive and negative emotions seem to predict satisfaction, which in turn is a determinant of tourists’ behavior and also influences their intention to revisit and recommend the festival to others. Theoretical and managerial contributions, limitations, and further research directions are given.

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节日景观成分对节日参与者行为意向的影响——以迦太基国际节日为例

摘要本研究旨在确定节日景观组成部分（即节日节目、工作人员、信息和氛围）如何影响节日观众的积极和消极情绪。它还考察了来访者的情绪对他们满意度的影响。此外，还探讨了参与者满意度对其行为意向的影响。为了检验研究假设，对300名参加过迦太基国际节的突尼斯人进行了定量分析。分析包（探索性和验证性因素分析）证实了大多数研究假设。实证结果表明，节日信息、节目、气氛和工作人员是影响节日观众情绪的重要因素。此外，积极和消极的情绪似乎可以预测满意度，而满意度反过来又是游客行为的决定因素，也会影响他们重游和向他人推荐节日的意图。给出了理论和管理方面的贡献、局限性以及进一步的研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Convention & Event Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.30

自引率

13.60%

发文量

期刊介绍： The Journal of Convention & Event Tourism provides multidisciplinary perspectives on conventions, exhibitions, and events. The journal provides global perspectives on this dynamic industry and encourages international submissions. All papers go through a double blind peer review process resulting in cutting-edge viewpoints on trends, innovations, and research regarding convention and event tourism. In addition, the Journal of Convention & Event Tourism includes conference and book reviews, critical reviews on major issues.