Corporate social responsibility, country reputation and corporate reputation

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS
K. Kelley, Thomas A. Hemphill, Yannick Thams
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引用次数: 25

Abstract

Purpose This paper aims to explore the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) from a shared value perspective. Adopting reputation as a multilevel form of value that mediates the CSR–CFP relationship, the paper explains how CSR initiatives may enhance both firm and country reputation and how the amount of shared value between the two leads to CFP. Design/methodology/approach The paper first establishes the theoretical foundation for the relationship between CSR and CFP. It then draws connections to a more recent stream of literature surrounding the concept of creating shared value to expand upon this relationship, adopting reputation as a multilevel form of shared value that mediates the CSR–CFP relationship. The paper further discusses moderating influences of this relationship that may vary contextually with emerging economies such as those in Latin America. Findings The paper argues that as markets become further developed, CSR initiatives will create a higher proportion of shared reputational value between a corporation and country. This is the result of from aligning CSR initiatives that benefit a society, with the strategic goals of the firm – the essence of creating of shared value – but is more difficult in emerging markets, especially volatile ones. Originality/value This paper offers insight into a complex relationship between CSR, shared reputational value and CFP by introducing the more recent concept of creating shared value. Several propositions related to this general relationship, and some related to the difference among emerging markets (such as those in Latin America), address the need for more research related to corporate and country reputation, creating shared value and in the emerging market context.
企业社会责任、国家声誉和企业声誉
目的本文旨在从共享价值的角度探讨企业社会责任(CSR)与企业财务绩效(CFP)之间的关系。本文将声誉作为一种多层次的价值形式,介导企业社会责任与CFP的关系,解释了企业社会责任举措如何提高企业和国家声誉,以及两者之间的共享价值量如何导致CFP。设计/方法/方法本文首先为企业社会责任和CFP之间的关系奠定了理论基础。然后,它与最近围绕创造共享价值概念的文献流建立了联系,以扩展这种关系,将声誉作为一种多层次的共享价值形式,介导CSR–CFP关系。本文进一步讨论了这种关系的调节影响,这种影响可能因新兴经济体(如拉丁美洲的新兴经济体)的不同而有所不同。本文认为,随着市场的进一步发展,企业社会责任举措将在企业和国家之间创造更高比例的共同声誉价值。这是将有利于社会的企业社会责任举措与企业的战略目标(创造共享价值的本质)相结合的结果,但在新兴市场,尤其是动荡的市场,这一点更为困难。独创性/价值本文通过引入创造共享价值的最新概念,深入了解了企业社会责任、共享声誉价值和CFP之间的复杂关系。与这种一般关系有关的一些主张,以及与新兴市场(如拉丁美洲)之间的差异有关的一些命题,都涉及到需要在新兴市场背景下对企业和国家声誉、创造共同价值进行更多研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
ACS Applied Bio Materials
ACS Applied Bio Materials Chemistry-Chemistry (all)
CiteScore
9.40
自引率
2.10%
发文量
464
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