Developing Trust through Social Media Influencers and Halal Tourism to Impact the Travel Decision of Travelers

Abstract

The main purpose of this study is to examine the development of trust through social media influencers and halal tourism to impact the travel decision of travelers in the context of Pakistan. In this regard, the data is collected from university students of Gujranwala including University of Punjab Gujranwala Campus and GIFT University. In this study, the regression analysis and mediations were run and found all hypotheses are accepted. The study concluded that Social Media Influencers and Halal Tourism significantly impacts the decisions of travelers. The current study also revealed that trust mediates the relationship of social media influencers and travel decision, halal tourism and travel decision.