To return or not to return? Identifying VFR travel constraints during the pandemic

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-01-02 DOI:10.1080/10548408.2022.2045246

Kang-Lin Peng, K. Peng, W. Au

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引用次数: 3

Abstract

ABSTRACT Despite the prominence of visiting friends and relatives (VFR) travel to show strong resilience in the face of global crises, it has been one of the most underexplored tourism contexts in the literature. This study examined travel constraints of VFR travelers during the pandemic to enrich this tourism context. Using an inductive theory approach, thematic analysis of 167 online posts and 8,403 online comments from prospective Taiwanese VFR travelers living elsewhere unveiled a framework of VFR travel constraints that included six types of travel constraints for VFR tourists who have made travel-related decisions amid COVID-19. Specifically, fourteen travel constraints were identified and situated within a three (individual - family - community) two (tourist generating country - tourist receiving country) framework to understand their causes and natures. Theoretically, this study served as a pioneering attempt to link the concept of travel constraints with VFR tourism and enriched our understanding of VFR travelers’ related decision making. Practically, destination management organizations and tourism businesses should find the study findings insightful because they demonstrate ways of promoting VFR travel to foster tourism rejuvenation in the post-pandemic. Limitations and future research directions were discussed at the end of this study.

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返回还是不返回？确定疫情期间VFR旅行限制

尽管探亲访友(VFR)旅行在面对全球危机时表现出强大的复原力，但它一直是文献中最未被充分开发的旅游背景之一。本研究考察了疫情期间VFR旅行者的旅行限制，以丰富这一旅游背景。运用归纳理论的方法，专题分析167篇线上贴文和8403条来自居住在其他地方的台湾VFR游客的线上评论，揭示了VFR旅行限制的框架，其中包括在COVID-19期间做出旅行相关决定的VFR游客的六种旅行限制。具体而言，确定了14个旅行限制因素，并将其置于三(个人-家庭-社区)两(旅游产生国-旅游接收国)框架内，以了解其原因和性质。从理论上讲，本研究是将旅行约束概念与VFR旅游联系起来的开创性尝试，丰富了我们对VFR旅行者相关决策的理解。实际上，目的地管理组织和旅游企业应该发现研究结果具有洞察力，因为它们展示了促进VFR旅行以促进大流行后旅游业复兴的方法。最后讨论了本研究的局限性和未来的研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.