Hedonic Consumers’ Privacy in Online Shopping: A Systematic Literature Review

IF 1.3 Q1 AREA STUDIES

Millennial Asia Pub Date : 2023-07-30 DOI:10.1177/09763996231175382

G. Ullah, Sameer Kumar, F. Furuoka

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引用次数: 0

Abstract

The article aims to provide a comprehensive examination of the extant literature on online hedonic consumers’ privacy. Further, the authors attempt to identify a gap in online hedonic consumer behaviour focusing on their privacy. The authors systematically reviewed the extant literature on online hedonic consumers and their various privacy-related issues. The discussion on ‘privacy’, ‘online shopping’, ‘hedonic consumption’ and ‘hedonic-motivation system (HMS)’ elucidated any confusion held by the researchers and readers. This review offered insight into the current status of research in this field and recognized the factor ‘privacy’ as a gap in the existing model of online hedonic consumer behaviour that could be properly explored in further scholarly empirical research. The exclusion of non-English language articles and the lack of inclusion of different kinds of hedonic products or services other than ‘online shopping’ were the limitations of this article. Managers and e-commerce vendors could utilize the findings of this review to address their hedonic consumers’ privacy for the growth of their online businesses. This review lays the groundwork to explore online hedonic consumers’ privacy in detail. To address the gaps identified through this study, the development of a new overarching model of online hedonic consumer behaviour is suggested for future researchers, which might provide a theoretical framework for scholars to further examine the effect of privacy on online hedonic consumers.

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网络购物中享乐主义消费者隐私问题的系统文献综述

本文旨在对现存的关于网络享乐消费者隐私的文献进行全面的考察。此外，作者试图找出关注隐私的在线享乐消费者行为的差距。作者系统地回顾了现存的关于网络享乐消费者及其各种隐私相关问题的文献。关于“隐私”、“网上购物”、“享乐消费”和“享乐动机系统（HMS）”的讨论阐明了研究人员和读者的困惑。这篇综述深入了解了该领域的研究现状，并认识到“隐私”因素是现有网络享乐消费者行为模型中的一个空白，可以在进一步的学术实证研究中进行适当的探索。排除了非英语文章，以及没有包括“网上购物”以外的不同类型的享乐产品或服务，这是本文的局限性。管理者和电子商务供应商可以利用这项审查的结果来解决其享乐消费者的隐私问题，以促进其在线业务的发展。这篇综述为详细探讨网络享乐消费者的隐私奠定了基础。为了弥补这项研究中发现的差距，建议未来的研究人员开发一个新的网络享乐消费者行为总体模型，这可能为学者进一步研究隐私对网络享乐消费者的影响提供一个理论框架。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Millennial Asia AREA STUDIES-

CiteScore

4.50

自引率

12.50%

发文量

期刊介绍： Millennial Asia: An International Journal of Asian Studies is a multidisciplinary, refereed biannual journal of the Association of Asia Scholars (AAS)–an association of the alumni of the Asian Scholarship Foundation (ASF). It aims to encourage multifaceted, multidisciplinary and interdisciplinary research on Asia, in order to understand its fast changing context as a growth pole of global economy. By providing a forum for Asian scholars situated globally, it promotes dialogue between the global academic community, civil society and policy makers on Asian issues. The journal examines Asia on a regional and comparative basis, emphasizing patterns and tendencies that go beyond national borders and are globally relevant. Modern and contemporary Asia has witnessed dynamic transformations in cultures, societies, economies and political institutions, among others. It confronts issues of collective identity formation, ecological crisis, rapid economic change and resurgence of religion and communal identifies while embracing globalization. An analysis of past experiences can help produce a deeper understanding of contemporary change. In particular, the journal is interested in locating contemporary changes within a historical perspective, through the use of interdisciplinary and multidisciplinary approaches. This way, it hopes to promote comparative studies involving Asia’s various regions. The journal brings out both thematic and general issues and the thrust areas are: Asian integration, Asian economies, sociology, culture, politics, governance, security, development issues, arts and literature and any other such issue as the editorial board may deem fit. The core fields include development encompassing agriculture, industry, regional trade, social sectors like health and education and development policy across the region and in specific countries in a comparative perspective.