Between Human and Virtual Idol: Fans Reception Analysis of Digital Alter Ego Concept

Komunikator Pub Date : 2023-05-29 DOI:10.18196/jkm.17235
Damar Rizky Nuranda, Mashita Phitaloka Fandia Purwaningtyas
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引用次数: 0

Abstract

The emergence of K-pop idol group Aespa has changed the landscape of K-pop fan culture since the group introduced the concept of a digital alter ego in the form of digital “ae” members. This research aims to understand how Indonesian fans construct the meanings of the digital alter ego concept carried by Aespa. This research is conducted by the reception analysis method. Informants consisted of four Aespa’s fans, each with distinct experience as K-pop fans. The main findings in this research revolve around the different reading positions held by informants, as affected by the distinct framework of knowledge, relations of consumption, and technical infrastructure surrounding their cultural practices as K-pop fans. Aespa’s digital alter ego could be seen in three ways: as another version of the self, a dishonest self-representation, and a polished version of the self. Through these differences, it can be concluded that fans’ construction of meanings cannot be reviewed through a deterministic approach but through a socio-cultural approach instead.
在人与虚拟偶像之间:数字另我概念的粉丝接受分析
K-pop偶像组合Aespa的出现改变了K-pop粉丝文化的格局,因为该组合以数字“ae”成员的形式引入了数字另一个自我的概念。本研究旨在了解印尼粉丝如何建构埃斯帕所承载的数字另类自我概念的意义。本研究采用接收分析法进行。告密者由四名伊索的粉丝组成,每个人都有着独特的K-pop粉丝经历。这项研究的主要发现围绕着爆料者所持的不同阅读立场,这些立场受到围绕他们作为K-pop粉丝的文化实践的独特知识框架、消费关系和技术基础设施的影响。埃斯帕的数字另一个自我可以从三个方面来看待:作为另一个版本的自我,一个不诚实的自我表现,以及一个精致的自我。通过这些差异,可以得出结论,粉丝对意义的构建不能通过确定性的方法来审查,而是通过社会文化的方法来进行审查。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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