The Role of Dynamic Capabilities in Firm-Level Technology Adoption Processes: A Qualitative Investigation

Q2 Engineering
K. Graham, Robert S. Moore
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引用次数: 7

Abstract

Increasingly, marketers rely on advances in technology to maintain competitive parity or gain competitive advantage. Yet, often, the adoption of technology is met with suboptimal results and even outright failure. Qualitative field research based on depth interviews with business managers responsible for technology adoption decisions within their respective firms is used to develop a theoretical framework explaining the technology adoption process within firms, how expectations are formed for the innovation’s performance and factors that can further influence those perceptions. Result suggest a firm’s dynamic capabilities play a central role in informing the firm’s perceptions of a technological innovation’s characteristics that drive the adoption decision. Findings also suggest that a firm’s expectations are influenced by perception of risk, internal micro-political actions, and the opportunity to observe or trial use of the technological innovation.
动态能力在企业层面技术采用过程中的作用:一项定性研究
营销人员越来越依赖于技术的进步来保持竞争平价或获得竞争优势。然而,技术的采用通常会遇到次优结果,甚至彻底失败。定性实地研究基于对各自公司内负责技术采用决策的业务经理的深度访谈,用于开发一个理论框架,解释公司内的技术采用过程,对创新绩效的期望是如何形成的,以及可以进一步影响这些看法的因素。结果表明,企业的动态能力在告知企业对驱动采用决策的技术创新特征的看法方面发挥了核心作用。研究结果还表明,企业的预期受到风险感知、内部微观政治行为以及观察或试用技术创新的机会的影响。
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来源期刊
Journal of Innovation Management
Journal of Innovation Management Engineering-Engineering (miscellaneous)
CiteScore
3.50
自引率
0.00%
发文量
21
审稿时长
25 weeks
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