The Contribution of Local Food Products in Fostering Tourism for Marginal Mountain Areas: An Exploratory Study on Northwestern Italian Alps

Abstract

This paper examines visitors' behaviors toward local food products when visiting a less favored mountain community in the Italian Alps. The aim of the study was to assess the role of local foodstuffs in fostering tourism in inner mountain areas. Primary data are based on 507 responses to an online questionnaire created with the Google Module platform. Participants' behaviors are analyzed with descriptive statistical tools, whereas their opinions on food services are analyzed using Kruskal–Wallis χ2 and Mann–Whitney tests. Our evidence shows that although tourists are willing to taste and purchase local food products, the revenue for the local community appears to be limited, with an average expenditure of € 22.80/person (US$ 27.29/person), under a liberal spending scenario. Our research findings give original insights that can help local policymakers better understand how they can develop tourism through local food production.