Parasocial cues: The ubiquity of parasocial relationships on Twitch

IF 3.1 2区文学 Q1 COMMUNICATION

Communication Monographs Pub Date : 2021-01-02 DOI:10.1080/03637751.2020.1868544

Alex P. Leith

引用次数: 18

Abstract

ABSTRACT This study analyzed Twitch chat messages for verbal indicators of the presence of parasocial relationships. Unlike traditional parasocial research, this study employed natural language processing to score streamer-targeted and viewer-targeted messages for verbal immediacy. It divided chat data according to stream content and streamer type and found that streamer-targeted messages consistently scored higher in verbal immediacy than viewer-targeted messages. The verbal immediacy scores for this dataset were content-agnostic. The findings illustrated a new method for testing the perceived relational closeness of parasocial relationships, namely, utilizing user-generated content to identify verbal indicators of parasocial relationships. Researchers are now capable of exploring the variance of parasocial relationships as they are naturally presented through new media platforms, where media users and figures co-exist.

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副社交线索:Twitch上无处不在的副社交关系

本研究分析了Twitch聊天信息中存在的副社会关系的口头指标。与传统的副社会研究不同，本研究采用自然语言处理来对针对主播和针对观众的信息进行口头即时性评分。它根据流媒体内容和流媒体类型划分了聊天数据，发现以流媒体为目标的消息在口头即时性方面的得分始终高于以观众为目标的消息。该数据集的口头即时得分与内容无关。研究结果说明了一种新的方法来测试感知的关系亲密的副社会关系，即利用用户生成的内容来识别副社会关系的口头指标。研究人员现在能够探索副社会关系的变化，因为它们通过媒体用户和人物共存的新媒体平台自然呈现。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Monographs COMMUNICATION-

CiteScore

5.40

自引率

0.00%

发文量

期刊介绍： Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.