From serial reproduction to serial communication: transmission of the focus of comparison in lay communication about gender inequality

IF 4.4 1区文学 Q1 COMMUNICATION

Human Communication Research Pub Date : 2022-10-21 DOI:10.1093/hcr/hqac024

Maike Braun, S. Martiny, Susanne Bruckmüller

引用次数: 1

Abstract

We introduce and explore the potential of the serial communication method, a modification of the serial reproduction paradigm in which participants communicate their own thoughts. It affords participants more agency, more closely simulating real communication. We specifically examined the transmission of the focus of comparison in explanations of gender inequality, a consequential form of equivalency framing. Participants in Wave 1 (n = 86) read about women being underrepresented (focus on women) or men being overrepresented in leadership (focus on men), then explained this difference. Participants in Wave 2 (n = 208) and Wave 3 (n = 199) then read randomly selected explanations from the preceding wave before giving their own explanations. The initial focus affected subsequent communication and was partially transmitted to Wave 2, but not Wave 3. We discuss implications and the value of the method for research on the framing of inequality, cultural transmission, and competing frames.

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从串行再生产到串行传播:性别不平等的世俗传播中比较焦点的传递

我们介绍并探索了串行通信方法的潜力，这是一种对串行复制范式的修改，参与者在其中交流自己的想法。它为参与者提供了更多的代理，更接近真实的交流。我们特别研究了性别不平等解释中比较焦点的传递，这是等效框架的一种结果形式。浪潮1的参与者(n = 86)阅读了女性在领导层中的代表性不足(关注女性)或男性在领导层中的代表性过高(关注男性)，然后解释了这种差异。第二波(n = 208)和第三波(n = 199)的参与者随后从前一波中随机选择解释，然后给出自己的解释。最初的焦点影响了随后的通信，并部分传输到Wave 2，但没有传输到Wave 3。我们讨论了研究不平等框架、文化传播和竞争框架的意义和方法的价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Human Communication Research COMMUNICATION-

CiteScore

8.20

自引率

2.00%

发文量

期刊介绍： Human Communication Research is one of the official journals of the prestigious International Communication Association and concentrates on presenting the best empirical work in the area of human communication. It is a top-ranked communication studies journal and one of the top ten journals in the field of human communication. Major topic areas for the journal include language and social interaction, nonverbal communication, interpersonal communication, organizational communication and new technologies, mass communication, health communication, intercultural communication, and developmental issues in communication.