How informational factors affect consumers when purchasing secondhand books online

IF 2.1 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Information Discovery and Delivery Pub Date : 2023-01-12 DOI:10.1108/idd-05-2022-0037

William A. Ellegood, Jason M. Riley

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引用次数: 0

Abstract

Purpose This study aims to understand how informational factors influence online purchase intention when considering secondhand books. Design/methodology/approach A conceptual model linking book condition, description, delivery cost, picture, sellers’ rating and delivery date to purchase intention was developed and tested by using structural equation modeling. Survey data from 234 respondents was used to analyze both direct and mediating relationships. Findings The examination demonstrates how book condition, delivery cost and sellers’ rating influence consumers’ purchase intention. Book condition directly and indirectly influenced purchase intention, while delivery cost and sellers’ rating were significant only when including the mediating variable delivery date. Originality/value This work clarifies where resources should be allocated when offering secondhand books online. Sellers should dedicate time to include informational factors such as book condition, delivery cost and sellers’ rating. Contra wise, there is little value expounding on the book’s description or providing a high-quality picture when selling online.

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信息因素如何影响消费者在网上购买二手书

目的本研究旨在了解资讯因素对二手书网上购买意愿的影响。设计/方法/方法建立了一个将图书状况、描述、交货成本、图片、卖家评级和交货日期与购买意愿联系起来的概念模型，并利用结构方程模型进行了测试。来自234名受访者的调查数据用于分析直接关系和中介关系。研究结果表明，图书状况、配送成本和卖家评级对消费者购买意愿的影响。账面状况直接和间接影响购买意愿，而配送成本和卖家评级只有在包含中介变量配送日期时才显著。原创性/价值这项工作阐明了在网上提供二手书时应该在哪里分配资源。卖家应该花时间将信息因素包括在内，如书籍状况，运输成本和卖家的评级。相反，在网上销售时，详述书的描述或提供高质量的图片几乎没有价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information Discovery and Delivery INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.40

自引率

4.80%

发文量

期刊介绍： Information Discovery and Delivery covers information discovery and access for digital information researchers. This includes educators, knowledge professionals in education and cultural organisations, knowledge managers in media, health care and government, as well as librarians. The journal publishes research and practice which explores the digital information supply chain ie transport, flows, tracking, exchange and sharing, including within and between libraries. It is also interested in digital information capture, packaging and storage by ‘collectors’ of all kinds. Information is widely defined, including but not limited to: Records, Documents, Learning objects, Visual and sound files, Data and metadata and , User-generated content.