Guided discussion or immersive play? Influence of on-site presentation platform on visitor satisfaction in a heritage attraction

IF 3.1 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Scandinavian Journal of Hospitality and Tourism Pub Date : 2022-08-30 DOI:10.1080/15022250.2022.2112416

Clarissa Santoso, O. Gjerald

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引用次数: 0

Abstract

ABSTRACT Extensive research has been conducted on visitor experience and visitor satisfaction at tourist attractions. Few studies have addressed the influence of different types of on-site factors on visitor satisfaction at heritage sites. This study combined observation, in-depth interview, and a survey to examine the underlying factors of visitors’ perceptions of on-site attributes and their effects on overall visitor satisfaction while considering the influence of visitors’ interest and visitor type at Iron Age Farm in Stavanger, Norway. The findings suggest four sub-categories of visitors’ perceptions of the presentation platform (technology, immersive play, guided discussion, and autonomy), in addition to one support service platform category. Guided discussion, autonomy orientation, and support service platforms have a significant influence on visitor satisfaction. The findings suggest that visitors’ perceptions of the on-site factors do not differ significantly by visitors’ interest or type. The results only partly confirmed previous research and provided a different perspective on the role of on-site presentation attributes in heritage attractions. Knowledge of presentation platforms can function as a practical framework to analyze heritage sites based on visitors’ experiences and expectations.

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引导式讨论还是沉浸式游戏?遗址景区现场展示平台对游客满意度的影响

摘要针对旅游景点的游客体验和游客满意度进行了广泛的研究。很少有研究涉及不同类型的现场因素对文物遗址游客满意度的影响。本研究结合观察法、深度访谈法和问卷调查法，在考虑游客兴趣和游客类型对挪威斯塔万格铁器时代农场的影响的同时，考察了游客对现场属性感知的潜在因素及其对整体游客满意度的影响。研究结果表明，除了一个支持服务平台类别外，参观者对演示平台的看法还分为四个子类别(技术、沉浸式游戏、引导讨论和自主性)。引导讨论、自主导向和支持服务平台对游客满意度有显著影响。研究结果表明，游客对现场因素的感知并没有因游客的兴趣或类型而有显著差异。研究结果只是部分证实了之前的研究，并为遗址景点的现场呈现属性的作用提供了不同的视角。展示平台的知识可以作为一个实用的框架，根据游客的经验和期望来分析遗产地。

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来源期刊

Scandinavian Journal of Hospitality and Tourism Multiple-

CiteScore

7.90

自引率

8.30%

发文量

期刊介绍： Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.