PLAYING A FORTUNE-TELLER AND GETTING READY FOR THE BIG GAME: BEING READY FOR EMA TO BUILD A BRIDGE BETWEEN CODED AND SEMI-STRUCTURED DATA BY VIRTUE OF A DIGITAL FIT STRATEGY

Abstract

The article deals with digital solutions in the field of healthcare. The author outlines pros and cons of new modern technologies, including big data and its analysis techniques in the said field. The activity of the European Medicines Agency as a model for developing promising data strategies for internal reuse of standardized data has been analyzed. The importance of investing in pharmacological examination has been substantiated.