The role of pragmatic cultural schema in analysing public relations communication strategies

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2020-09-01 DOI:10.1177/2046147X19868833

Talal M. Almutairi, H. Sharoufi, A. Dashti

引用次数: 0

Abstract

This article adopts a critical approach to public relations by applying a new model for analysing public relations discourse in the context of the Kuwaiti Police. It further attempts to apply a new pragmatic framework that might provide a new alternative for analysing public relations practices thus shedding more light on this professional area. Hence, it is suggested in this article that the use of Sharifian’s cultural pragmatic framework could be effective in anchoring overarching meanings in public relations discourse. Three Officers from the Kuwaiti Police were consequently interviewed for this study, with their interviews being analysed in light of the new framework, thereby exploring the issue of cultural influence in public relations discourse and testing the efficacy of applying the new framework on public relation practices. The application of this framework subsequently generates four themes related to Police public relations discourse.

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语用文化图式在公关传播策略分析中的作用

本文采用了一种批判性的公共关系方法，运用一种新的模型来分析科威特警察背景下的公共关系话语。它进一步尝试应用一个新的务实框架，该框架可能为分析公共关系实践提供一种新的选择，从而对这一专业领域有更多的了解。因此，本文认为，Sharifian的文化语用框架可以有效地锚定公共关系话语中的总体意义。因此，本研究采访了科威特警察局的三名警官，并根据新框架对他们的采访进行了分析，从而探讨了公共关系话语中的文化影响问题，并测试了将新框架应用于公共关系实践的效果。该框架的应用随后产生了与警察公共关系话语相关的四个主题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.