Mediating role of innovation heuristics on the relationship between pioneering innovative orientation and organisational performance: Insights from diverse stakeholders
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引用次数: 0
Abstract
We conducted two studies (N = 263) to examine the relationship between the pioneering-innovative orientation of managers, innovation heuristics and organisational performance. Study 1, containing a diverse stakeholder sample (n = 201) found that the two hypothesised innovation heuristics, i.e., search and adapt heuristics and fast and frugal heuristics, significantly mediated the relationship between the pioneering innovative orientation and perceived organisational performance. In Study 2, analysis based on a sample of senior business leaders and entrepreneurs (n = 62) confirmed that pioneering innovative orientation and the two identified innovation heuristics significantly predicted the 3-year average annual turnover of firms.
期刊介绍:
IIMB Management Review (IMR) is a quarterly journal brought out by the Indian Institute of Management Bangalore. Addressed to management practitioners, researchers and academics, IMR aims to engage rigorously with practices, concepts and ideas in the field of management, with an emphasis on providing managerial insights, in a reader friendly format. To this end IMR invites manuscripts that provide novel managerial insights in any of the core business functions. The manuscript should be rigorous, that is, the findings should be supported by either empirical data or a well-justified theoretical model, and well written. While these two requirements are necessary for acceptance, they do not guarantee acceptance. The sole criterion for publication is contribution to the extant management literature.Although all manuscripts are welcome, our special emphasis is on papers that focus on emerging economies throughout the world. Such papers may either improve our understanding of markets in such economies through novel analyses or build models by taking into account the special characteristics of such economies to provide guidance to managers.