Internationalization strategies of frontier Lusophone-African multinational enterprises: Comparative case studies of Angola and Mozambique

Journal of Transnational Management Pub Date : 2017-07-03 DOI:10.1080/15475778.2017.1335127

M. Goncalves, Erika Cornelius Smith

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引用次数: 6

Abstract

ABSTRACT Internationalization theories suggest that enterprises from emerging and frontier markets will adopt different entry modes than those in advanced economies. Very few studies to date, however, examine the process of how multinational enterprises (MNEs) from frontier markets internationalize or evaluate which factors influence their mode of entry into global markets. This research investigates the internationalization strategies of Lusophone Africa MNEs from Angola and Mozambique, more specifically their entry mode, to expand the framework for entry mode strategies to include the motivations and issues of MNEs from emerging and frontier economies. Surveys, as well as in-depth, in-country, qualitative interviews reveal that these frontier and emerging market MNEs opted for equity-based investment strategies as their preferred mode of entry. A significant second group opted for e-commerce/e-business strategies, and direct and indirect exports. Finally, a smaller portion of the interviewees chose Greenfield investment as a mode of entry. Many of these MNEs could be classified as born global/INV.

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前沿葡语-非洲跨国企业国际化战略:安哥拉与莫桑比克比较案例研究

国际化理论认为，新兴市场和前沿市场的企业与发达经济体的企业相比，会采取不同的进入模式。然而，迄今为止很少有研究审查来自前沿市场的跨国企业如何国际化的过程，或评估哪些因素影响其进入全球市场的模式。本研究调查了来自安哥拉和莫桑比克的葡语非洲跨国公司的国际化战略，更具体地说是他们的进入模式，以扩大进入模式战略的框架，包括来自新兴和前沿经济体的跨国公司的动机和问题。调查以及深入的国内定性访谈显示，这些前沿和新兴市场跨国公司选择以股票为基础的投资策略作为其首选的进入模式。重要的第二组选择了电子商务/电子商务战略，以及直接和间接出口。最后，少部分受访者选择绿地投资作为进入模式。这些跨国公司中有许多可以归类为天生的全球性/创新型公司。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Transnational Management Social Sciences-Development

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： As the economic marketplace expands across continents and cultures, it is essential to establish a world-wide network of ideas and information that serves your transnational business interests. The Journal of Transnational Management (retitled from the Journal of Transnational Management Development to better reflect its focus) is an international forum that examines management research, teaching and training techniques, consulting, and development issues from a multicultural perspective, presenting practical business strategies that produce results on a global scale. The Journal of Transnational Management is a comprehensive resource for management in foreign environments, presenting an exchange of conceptual and empirical research on an international level. Articles written by business practitioners, management development experts, and academicians address issues related to firms, public enterprises, educational institutions, and nonprofit organizations throughout the world.