Archetypes and Homophilic Avatars: New Approaches to Studying Far-Right Facebook Practice

IF 0.8 Q3 COMMUNICATION

Canadian Journal of Communication Pub Date : 2022-02-15 DOI:10.22230/cjc.2022v47n1a3931

M. Devries

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引用次数: 1

Abstract

Background: The concept of archetypes is often deployed to understand people engaged with far-right or right-wing online content. However, this can lead to essentializing as- sumptions that overlook how users are mobilized to participate with these politics. Analysis: This article theorizes how users are mobilized to perform far-right politics by conceptualizing them as embodying homophilic avatars, treating online practice as per- formative and homophily as an online and offline force. Conclusion and implications: Through qualitative analysis on Facebook, the homophilic avatar shows how users are driven to engage with far-right or right-wing content via political performativity and homophily, as opposed to psychological tendencies. RÉSUMÉ Contexte : On a souvent recours au concept d’archétype pour comprendre les gens qui accèdent à des contenus de droite ou d’extrême droite en ligne. Cependant, un tel concept peut entraîner des partis pris réducteurs où l’on oublie comment les utilisateurs sont réel- lement mobilisés pour s’intéresser à de tels contenus. Analyse : Cet article évalue comment les utilisateurs sont encouragés à s’engager dans des politiques d’extrême droite. Il le fait en conceptualisant ceux-ci comme étant des ava- tars homophiliques qui conçoivent leurs activités en ligne comme étant performatives et l’homophilie comme étant une force en ligne et hors ligne. Conclusion et implications : Par une analyse qualitative sur Facebook, l’article montre comment le concept d’avatar homophilique peut illustrer la manière dont c’est la perfor- mativité politique et l’homophilie—plutôt que des tendances psychologiques—qui moti- vent les utilisateurs à s’intéresser à un contenu de droite ou d’extrême droite.

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原型和同性恋头像:研究极右翼Facebook实践的新方法

背景：原型的概念通常用于理解参与右翼或右翼在线内容的人。然而，这可能导致将其视为概述用户如何动员参与这些政治的总结。分析：本文通过将用户概念化为体现同性恋化身，将在线实践视为形成性的，并将同性恋视为在线和离线的力量，理论化了用户如何被动员来执行极右翼政治。结论和影响：通过对Facebook的定性分析，同性恋头像显示了用户如何通过政治表演和同性恋参与右翼或右翼内容，而不是心理倾向。摘要背景：原型的概念通常用于理解人们在网上访问右翼或极右翼内容。然而，这样的概念可能会导致产生偏见，忘记用户是如何真正被动员起来对此类内容感兴趣的。分析：本文评估了如何鼓励用户参与极右政策。他通过将他们概念化为同性恋者，将他们的在线活动视为表演性的，而同性恋者则视为在线和离线的力量。结论和含义：通过对Facebook的定性分析，本文展示了同性恋化身的概念如何说明政治表现和同性恋，而不是心理倾向，如何促使用户对右翼或极右翼内容感兴趣。

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来源期刊

Canadian Journal of Communication COMMUNICATION-

CiteScore

0.80

自引率

20.00%

发文量

期刊介绍： The objective of the Canadian Journal of Communication is to publish Canadian research and scholarship in the field of communication studies. In pursuing this objective, particular attention is paid to research that has a distinctive Canadian flavour by virtue of choice of topic or by drawing on the legacy of Canadian theory and research. The purview of the journal is the entire field of communication studies as practiced in Canada or with relevance to Canada. The Canadian Journal of Communication is a print and online quarterly. Back issues are accessible with a 12 month delay as Open Access with a CC-BY-NC-ND license. Access to the most recent year''s issues, including the current issue, requires a subscription. Subscribers now have access to all issues online from Volume 1, Issue 1 (1974) to the most recently published issue.