Delay Effect of Sport Media Consumption on Sport Consumers’ Subjective Well-Being: Moderating Role of Team Identification

IF 2 4区 管理学 Q3 BUSINESS
W. Jang, J. Lee, D. Wann
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引用次数: 2

Abstract

Although empirical evidence indicates that sport media consumption has a positive effect on sport consumers’ subjective well-being (SWB), there is little information regarding how these enhancements in SWB change over time. Th e current research demonstrates that less identified sport consumers experienced greater levels of purpose in life when it was measured right after they recalled their past sport media consumption than when it was measured aft er a 15-minute delay. Meanwhile, the level of purpose in life was similar for highly identified sport consumers whether it was measured right aft er recalling past sport media consumption or aft er a 15-minute delay. On the basis of a moderated mediation test, we further demonstrate that highly identified sport consumers experience a greater degree of eudaimonic value aft er recalling past sport media consumption, which delays hedonic adaptation among them. Theoretical and practical implications are discussed as they relate to SWB and hedonic adaptation.
体育媒体消费对体育消费者主观幸福感的延迟效应:团队认同的调节作用
尽管经验证据表明,体育媒体消费对体育消费者的主观幸福感(SWB)有积极影响,但关于这些主观幸福感的增强如何随时间变化的信息很少。目前的研究表明,在回忆起过去的体育媒体消费之后,与在15分钟后进行测量相比,不太确定的体育消费者在回忆起过去的体育媒体消费后立即进行测量,他们的生活目标水平更高。与此同时,无论是在回忆过去的体育媒体消费之后还是在15分钟后测量,高度认同的体育消费者的生活目标水平都是相似的。在有调节的中介测试的基础上,我们进一步证明了高度认同的体育消费者在回忆过去的体育媒体消费后体验到更大程度的快乐价值,这延迟了他们之间的快乐适应。本文讨论了主观幸福感和享乐适应的理论和实践意义。
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来源期刊
自引率
13.30%
发文量
21
期刊介绍: Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.
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