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How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention

IF 4.4 2区 文学 Q1 COMMUNICATION
Journal of Public Relations Research Pub Date : 2023-09-04 DOI:10.1080/1062726x.2023.2253941
Joon Soo Lim, Hua Jiang
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对话沟通的感知和企业社会责任沟通的真实性如何通过网络品牌社区参与意向引导信任和品牌忠诚度
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来源期刊
Journal of Public Relations Research
Journal of Public Relations Research COMMUNICATION-
CiteScore
5.60
自引率
11.80%
发文量
20
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