USER’S INVOLVEMENT IN THE INFORMATION FLOW PARADIGM ON SOCIAL NETWORKING SITES DURING COVID-19: A STRUCTURAL EQUATION MODELLING

Q2 Social Sciences

Journal of Content, Community and Communication Pub Date : 2022-06-30 DOI:10.31620/JCCC.06.22/05

S. Tyagi, Ashulekha Gupta, Apoorva Bhatnagar, Nabila Ansari

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引用次数: 3

Abstract

This study tries to determine if social media argument quality, social media source credibility and perceived usefulness can predict information adoption by the user shared through social media platforms. Data was collected from 376 social media users through online surveys that helped gauge user behaviour. The results of the study revealed that perceived usefulness is not a predictor of information adoption. The results of the study revealed that perceived usefulness is not a predictor of information adoption but there is a significant relationship between information adoption and participatory behaviour especially when the information is shared through social media networks. The study would help its stakeholders understand the predictors of information adoption. It reveals the importance of the credibility of the source Moreover, the central point at issue is still argument quality. Acceptance of the information would lead to participatory behaviour by the user. In this study information exchange and user-generated content have both benefited from social networking.

查看原文本刊更多论文

covid-19期间社交网站用户参与信息流范式:结构方程模型

本研究试图确定社交媒体论点质量、社交媒体来源可信度和感知有用性是否可以预测用户通过社交媒体平台分享的信息采用率。通过在线调查收集了376名社交媒体用户的数据，以帮助评估用户行为。研究结果显示，感知有用性并不是信息采纳的预测因子。研究结果显示，感知有用性并不是信息采用的预测因素，但信息采用与参与行为之间存在显著关系，尤其是当信息通过社交媒体网络共享时。这项研究将帮助其利益相关者了解信息采用的预测因素。它揭示了来源可信度的重要性。此外，争论的中心点仍然是论点的质量。接受信息将导致用户的参与行为。在这项研究中，信息交换和用户生成的内容都受益于社交网络。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Content, Community and Communication Social Sciences-Communication

CiteScore

2.90

自引率

0.00%

发文量

期刊介绍： Amity School of Communication, AUMP, Gwalior is publishing a bi-annual referred and peer-reviewed journal named “Journal of Content, Community & Communication”. The Journal of Content, Community & Communication aims at delving into inquiry into and providing a forum for discussion pertaining to contemporary communication issues within wider social, economic, cultural and technological contexts. The journal promotes analyzing contemporary communication issues in new light and research. It will aim at bringing to the surface, innovative ways of research to initiate a dialogue on an array of subject matters in the field of communication theory and practice. The journal will engage in a wide range of themes in the media studies, digital media, and communication management among others.