‘Vaccinfluencers’: a study of influential voices criticizing COVID-19 vaccination efforts and negative vaccine information discourse on Twitter

IF 1.8 Q2 COMMUNICATION
Catherine E. Slavik, N. Yiannakoulias, Charlotte Buttle, J. Darlington
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Abstract

ABSTRACT In late 2020, the large-scale rollout of COVID-19 vaccines to combat the global pandemic ignited a firestorm of debates and media discourse on vaccines. We conducted a discourse analysis of tweets (n = 875) criticizing the COVID-19 vaccination process and/or containing negative vaccine information (NVI) authored by influential Twitter accounts receiving the highest user engagement. Results showed news media and private citizens to be important influencers of NVI discourse criticizing the COVID-19 vaccination process on Twitter. The most frequently expressed beliefs centered around ineffective vaccine policies and inadequate government responses. A content analysis revealed that on average, tweets criticizing a broader inadequate public health response were the most retweeted. Statistically significant differences in vaccine discourse were found between Canada and the United States, underscoring the importance of local context-specific factors that influence how Twitter users construct issues related to COVID-19 vaccination. Our results suggest that satisfaction with the leaders in charge of the rollout of COVID-19 vaccines may have depended more on how those leaders acted rather than actual vaccination rates. Studying concerns and criticisms toward vaccination and NVI are key to identifying areas of change in vaccine policies and programs that citizens and other actors want to see implemented.
“疫苗影响者”:对推特上批评COVID-19疫苗接种工作的有影响力声音和负面疫苗信息话语的研究
2020年底,为应对全球大流行而大规模推出的COVID-19疫苗引发了关于疫苗的辩论和媒体话语的风暴。我们对用户参与度最高的有影响力的Twitter账户撰写的批评COVID-19疫苗接种过程和/或包含负面疫苗信息(NVI)的推文(n = 875)进行了话语分析。结果显示,新闻媒体和普通公民是推特上批评COVID-19疫苗接种过程的NVI话语的重要影响者。最常表达的信念集中在疫苗政策无效和政府应对不力。一项内容分析显示,平均而言,批评公共卫生应对不力的推文被转发最多。加拿大和美国在疫苗话语方面存在统计学上的显著差异,强调了影响Twitter用户如何构建与COVID-19疫苗接种相关问题的当地特定背景因素的重要性。我们的研究结果表明,对负责推出COVID-19疫苗的领导人的满意度可能更多地取决于这些领导人的行动方式,而不是实际的疫苗接种率。研究对疫苗接种和NVI的关注和批评是确定公民和其他行为者希望看到实施的疫苗政策和计划的变化领域的关键。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
COMMUNICATION REVIEW
COMMUNICATION REVIEW COMMUNICATION-
CiteScore
3.40
自引率
5.30%
发文量
14
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