Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-12-03 DOI:10.1080/19761597.2021.2005466

J. Choe, J. Kim, Jinsoo Hwang

引用次数: 13

Abstract

ABSTRACT This study was designed in order to examine how to form behavioural intentions using the technology acceptance model (TAM) and the theory of planned behavior (TPB) in the context of robotic restaurants. In particular, this research proposed that perceived ease of use positively affects perceived usefulness, which thereby exerts a positive influence on attitude. In addition, subjective norm was hypothesised in order to facilitate the enhancement of attitude and personal norm. Lastly, attitude, subjective norm, perceived behavioural control, and personal norm were proposed to play important roles in the formation of behavioural intentions. The data was collected from 416 respondents in South Korea. The data analysis results showed that all the hypotheses within the model that merged the TAM and TPB were statistically supported.

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韩国的创新机器人餐厅:融合技术接受模型和计划行为理论

摘要本研究旨在研究如何在机器人餐厅的背景下使用技术接受模型（TAM）和计划行为理论（TPB）形成行为意图。特别是，本研究提出，感知易用性对感知有用性产生积极影响，从而对态度产生积极影响。此外，为了促进态度和个人规范的提高，还假设了主观规范。最后，态度、主观规范、感知行为控制和个人规范在行为意图的形成中发挥着重要作用。该数据来自韩国416名受访者。数据分析结果表明，合并TAM和TPB的模型中的所有假设都得到了统计支持。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.