{"title":"Language and Discourse in Contemporary South African Politics: A Critical Discourse Analysis","authors":"Lefty Mabela, C. Mann, Thabo Ditsele","doi":"10.1080/10228195.2020.1842485","DOIUrl":null,"url":null,"abstract":"Abstract This study analyses written and spoken corpora of three South African political party leaders (Jacob Zuma of the African National Congress [ANC], Mmusi Maimane of the Democratic Alliance [DA], and Julius Malema of the Economic Freedom Fighters [EFF]) in different discourse contexts. A mixed-methods approach was used to collect the data, while Critical Discourse Analysis and text analysis constituted the analytical framework. Twelve political-leader speeches (four each), three senior party official interviews, and seventeen focus group interviews with the voting public were explored as data. The findings established that each political leader had his own persuasive strategies and choice of words, usually aligned with his ideological and personal agenda, and that these political leaders were not entirely responsible for their speeches. The study concludes that these political leaders used and chose words strategically in their speeches to persuade and manipulate their audiences.","PeriodicalId":43882,"journal":{"name":"Language Matters","volume":"51 1","pages":"108 - 129"},"PeriodicalIF":0.5000,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10228195.2020.1842485","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Language Matters","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/10228195.2020.1842485","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
引用次数: 4
Abstract
Abstract This study analyses written and spoken corpora of three South African political party leaders (Jacob Zuma of the African National Congress [ANC], Mmusi Maimane of the Democratic Alliance [DA], and Julius Malema of the Economic Freedom Fighters [EFF]) in different discourse contexts. A mixed-methods approach was used to collect the data, while Critical Discourse Analysis and text analysis constituted the analytical framework. Twelve political-leader speeches (four each), three senior party official interviews, and seventeen focus group interviews with the voting public were explored as data. The findings established that each political leader had his own persuasive strategies and choice of words, usually aligned with his ideological and personal agenda, and that these political leaders were not entirely responsible for their speeches. The study concludes that these political leaders used and chose words strategically in their speeches to persuade and manipulate their audiences.
期刊介绍:
The purpose of Language Matters is to provide a journal of international standing with a unique African flavour focusing on multilingualism in Africa. Although the journal contributes to the language debate on all African languages, sub-Saharan Africa and issues related to multilingualism in the southern African context are the journal’s specific domains. The journal seeks to promote the dissemination of ideas, points of view, teaching strategies and research on different aspects of African languages, providing a forum for discussion on the whole spectrum of language usage and debate in Africa. The journal endorses a multidisciplinary approach to the study of language and welcomes contributions not only from sociolinguists, psycholinguists and the like, but also from educationalists, language practitioners, computer analysts, engineers or scholars with a genuine interest in and contribution to the study of language. All contributions are critically reviewed by at least two referees. Although the general focus remains on multilingualism and related issues, one of the three issues of Language Matters published each year is a special thematic edition on Language Politics in Africa. These special issues embrace a wide spectrum of language matters of current relevance in Southern Africa.